Vitafoods Europe
Lubrizol to Showcase Women’s Health Solutions at Vitafoods
The company develops all ingredients with microencapsulation technology to ensure greater performance and enjoyability.
By: Mike Montemarano
Associate Editor, Nutraceuticals World
Photo: Njay | Adobe Stock
Booth 4F10
Lubrizol will present several of its nutraceutical solutions at Vitafoods Europe, with its women’s health portfolio taking the spotlight.
Curcushine, a concentrated, microencapsulated curcumin product, is suitable for beauty-from-within formulations, with evidence supporting its role in enhancing skin luminosity, reducing pigmentation, and improving other markers of anti-aging.
Lubrizol’s booth will feature a glowing golden stage with an interactive tunnel that leads visitors on a journey inside the minds of consumers driven by proactive health.
Other ingredients suitable for women’s health formulations include Lipofer, an easy-to-digest microencapsulated iron, for pregnancy support; Magshape, a bioavailable and concentrated source of magnesium; Lipophytol, dispersible phytosterols for cardiovascular health and menopause support; and Newcaff, a sustained-release caffeine to support active lifestyles.
Lubrizol’s core technology, microencapsulation, optimizes ingredient delivery and bioavailability to make products more effective and enjoyable.
