Vitafoods Europe
IFF to Showcase Latest Solutions, Market-Ready Concepts
The company will showcase how brands can meet women’s health needs, empower healthy aging, create trending probiotic products, and more.
By: Mike Montemarano
Associate Editor, Nutraceuticals World
Photo: insta-photos | Adobe Stock
Booth 3G92
IFF Health Sciences will return to Vitafoods Europe to highlight its latest solutions for consumers across life’s stages, women’s health, healthy aging, gut health, and more, with probiotics, botanicals, and other ingredients, formulations, and shelf-ready products.
Women’s Health
To showcase how brands can meet women’s health needs, IFF will showcase probiotic solutions clinically evidenced to support measures of women’s health. The all-in-one Mystic formula can support menopause by addressing hot flashes, stress, and sleep quality. Kera-Biome is formulated to support beauty from within via the gut. Feminine Wellness, featuring Howaru Feminine Health, features a unique blend of probiotics designed to support vaginal health in an easy-to-use stick format.
Benjamin Milhau, EMEA marketing lead at IFF, will join Heather Jackson, CEO and co-founder of GenM, a menopause partner for brands, to discuss market insights and results on the Mystic, and how it can help support menopausal discomfort, at the Vitafoods Insights Theater on May 21, at 12:45 p.m. CEST.
Healthy Aging
IFF Health Sciences will showcase healthy aging product concepts, such as Gut Shield fast-melt sticks with Howaru Protect 55+ probiotics, designed to promote immune enhancement and gut comfort in aging adults; Bladder Bliss, a formulation to support bladder health and urination frequency; and NovaSOL Curcumin and Boswellia, a mobility formulation designed for rapid absorption and increased solubility of extract.
At the Nutraceutical Showcase Theater, Henna-Maria Kailanto, EMEA lead and global foresight lead for clinical innovation and translation at IFF, and Ewa Hudson, director of insights at Lumina Intelligence, will explore insights and strategies to develop next-generation microbiome solutions for healthy aging on May 20 at 3:00 p.m. CEST.
Probiotics
IFF will showcase gut health solutions like Howaru GI Complete, a blend of probiotic strains to help with common gastrointestinal discomfort, which will be presented in stick and capsule formats to support overall gastrointestinal well-being.
