Supplyside West
California Natural Color to Showcase Clean Label Color Solutions
The company will also showcase its functional grape seed extracts for blood pressure support, and celebrate its 30th anniversary.
By: Mike Montemarano
Associate Editor, Nutraceuticals World
Booth 4765
California Natural Color, a supplier of premium grape juice concentrates, natural colors, and grape seed extract, will highlight its line of solutions for food, beverage, and supplement products to deliver clean-label solutions at SupplySide West. At the event, the company will also be celebrating its 30th anniversary.
The company will showcase its full range of natural colors, including its crystal color portfolio and natural colors ideal for gummies, chews, and more.
“Our team is excited to celebrate California Natural Color’s 30th anniversary at SupplySide West,” said Dana Osborn, marketing manager of California Natural Color. “Our team strives to innovate and optimize natural solutions for the industry. Today, our extensive portfolio of natural colors is here to help manufacturers deliver all the bold and beautiful formats consumers are craving, including gummy supplements.”
According to recent reporting from Mintel, 47% of vitamin, mineral, and supplement users prefer gummy formats, surpassing soft gels, chewable tablets, liquids, and powders. “Gummy formats continue to grow in popularity and our products can help manufacturers create products that are visually appealing and meet consumers’ demand for clean, transparent labels,” said Osborn.
“We are always innovating our color solutions to meet the latest industry challenges,” said Cori Fujimoto, color technology manager of California Natural Color. “Through our proprietary drying technology, we can create a unique crystal that provides an exceptionally high color concentration—up to five times more concentrated than our competitors’ spray dried and liquid colors. Plus, our crystal colors do not require refrigeration, and offer reduced freight and storage requirements, with energy savings. These benefits make our crystal colors an ideal alternative to traditional coloring methods and are just what today’s consumer is seeking as a natural offering.”
California Natural Color will also showcase its grape seed extract ingredients, ActiVin and MegaNatural BP, which can help to support healthy blood pressure, and are formulated for enhanced bioavailability and absorption compared to commodity grape seed extracts.
