Vitafoods Europe

Booth 4D17

Arla Foods Ingredients will highlight the functional benefits of beta-lactoglobulin in a new protein soda concept at Vitafoods Europe.

The concept is a tailored response to the “better-for-you” soft drink trend, providing 10 grams of protein per serving with zero sugar. It features Lacprodan BLG-100, which is suitable for hot or cold processing, offering manufacturers flexibility.

Compared to whey protein, Lacprodan BLG-100 contains more of the essential and branched chain amino acids necessary to support muscle maintenance and growth, according to the company. Its protein content also supports satiety, appealing to consumers interested in weight management.

“Our exciting new protein soda concept meets the needs of consumers keen to switch out sugary beverages for thirst-quenching, healthier options. Lacprodan BLG-100’s outstanding purity ensures the refreshing, water-like viscosity, clarity and clean taste these consumers love. This enables brand owners to set a new quality standard for protein-enriched soft drinks, including those positioned around physical activity,” said Sarah Meyer, head of sales development in performance nutrition at Arla Foods Ingredients.

Three other product concepts will also be on display, including:

• The Essentials Protein Bar, featuring Lacprodan SoftBar and Capolac®. The bar is formulated to stay indulgently soft throughout shelf life and is rich in protein, calcium, and fiber. The bar is also sugar-free.
• The Refreshed in Seconds beverage, a ready-to-mix protein powder with quick foam breakdown. It is made with Lacprodan ISO.RefreshShake whey protein isolate.
• Lacprodan MicelPure micellar casein isolate, a protein optimized for health and medical foods. The native milk protein, has a mild, milky taste and low viscosity at high protein concentrations, with excellent heat stability and process flexibility.