The Wright Group Unveils Nutrition Brand
11.08.22
The new brand will specialize in microencapsulated nutrients, custom premixes, direct compression granulations, and beverages.
The Wright Group, a global supplier of ingredients in the functional food and supplement industries, announced the launch of a new brand called TWG Health and Nutrition. The new brand will be dedicated to a range of new products.
“TWG Health & Nutrition is an evolution in our company's history and strategic focus, reflecting our commitment to the health and nutrition industry today and as we trek toward the future,” said S.L. “Sam” Wright IV, president & CEO, TWG Health & Nutrition. “We remain a privately held company dedicated to delivering the highest quality nutritional solutions, offering an extensive toolbox of ingredient innovations for health and nutrition products to help accelerate our customers’ business so they can get to market faster, without compromise. Backed by our experienced R&D team leading our innovation process, we provide the highest quality standards and delivery speed because we tightly control our supply chain and production process. We are so much more than premixes, and our customers can rely on us to provide everything needed to add nutrition to your product.”
TWG’s products will include:
- Microencapsulated nutrients, under the SuperCoat brand. This will include encapsulated amino acids, botanicals, minerals, nutraceuticals, omega-3s, and vitamins, with a technology that can protect ingredients, reduce overages, and prevent reactivity.
- Custom nutrient premixes under the SuperBlend brand, which can consolidate multiple nutrients into single-step ingredients in the final production process to deliver customized nutrient profiles and functionality requirements, including homogeneity in final products.
- Direct compression granulations under the SuperTab brand, which will create direct compressible granulations and drum-to-hopper blends to deliver desired levels of nutritional value and functionality for high-speed tableting.
- Beverage products, including functional microemulsion value-added ingredients to meet demands for beverage fortification.
For over 100 years, The Wright Group has specialized in developing new rice varieties and enrichment and fortification technologies in the rice industry. Over the years, it began to supply a range of nutritional premixes, blends, and ingredients globally.
“TWG Health and Nutrition is a new name, but our commitment to providing exceptional service for our clients remains the same and is part of our legacy,” said Wright. “The goal of TWG Health & Nutrition will focus on what matters most to our health and nutrition customers—supply chain sustainability, proven quality, outstanding service, true ingenuity, enhanced value and faster lead times. Delivering better value, by design is at the cornerstone of our successful relationships with our customers and why we will continue to start every conversation with ‘How can we help?’ Our customers have challenges and they can rely on TWG Health & Nutrition for answers.”
“TWG Health & Nutrition is an evolution in our company's history and strategic focus, reflecting our commitment to the health and nutrition industry today and as we trek toward the future,” said S.L. “Sam” Wright IV, president & CEO, TWG Health & Nutrition. “We remain a privately held company dedicated to delivering the highest quality nutritional solutions, offering an extensive toolbox of ingredient innovations for health and nutrition products to help accelerate our customers’ business so they can get to market faster, without compromise. Backed by our experienced R&D team leading our innovation process, we provide the highest quality standards and delivery speed because we tightly control our supply chain and production process. We are so much more than premixes, and our customers can rely on us to provide everything needed to add nutrition to your product.”
TWG’s products will include:
- Microencapsulated nutrients, under the SuperCoat brand. This will include encapsulated amino acids, botanicals, minerals, nutraceuticals, omega-3s, and vitamins, with a technology that can protect ingredients, reduce overages, and prevent reactivity.
- Custom nutrient premixes under the SuperBlend brand, which can consolidate multiple nutrients into single-step ingredients in the final production process to deliver customized nutrient profiles and functionality requirements, including homogeneity in final products.
- Direct compression granulations under the SuperTab brand, which will create direct compressible granulations and drum-to-hopper blends to deliver desired levels of nutritional value and functionality for high-speed tableting.
- Beverage products, including functional microemulsion value-added ingredients to meet demands for beverage fortification.
For over 100 years, The Wright Group has specialized in developing new rice varieties and enrichment and fortification technologies in the rice industry. Over the years, it began to supply a range of nutritional premixes, blends, and ingredients globally.
“TWG Health and Nutrition is a new name, but our commitment to providing exceptional service for our clients remains the same and is part of our legacy,” said Wright. “The goal of TWG Health & Nutrition will focus on what matters most to our health and nutrition customers—supply chain sustainability, proven quality, outstanding service, true ingenuity, enhanced value and faster lead times. Delivering better value, by design is at the cornerstone of our successful relationships with our customers and why we will continue to start every conversation with ‘How can we help?’ Our customers have challenges and they can rely on TWG Health & Nutrition for answers.”
