Kappa to Debut Organic Vitamin K2-MK7

10.25.22

With a shelf-life of 36 months, K2VITAL MCT Organic is available in liquid oil form in a number of concentrations and sizes.

Booth 5845

Kappa Bioscience, manufacturer of K2VITAL brand vitamin K2 said it will launch the first USDA organic-certified all-trans, all-bioactive vitamin K2-MK7 for oil-based health applications to the US market.

K2VITAL MCT Organic will debut at SupplySide West Booth 5845. Visitors can discover how Kappa’s organic solution is creating new opportunities for health supplement manufacturers to enter the growing organic space with premium products.

Powered by consumers’ rising preference for healthy food options and “better for the environment” products, the organic market shows steady growth in the U.S. A recent survey in the U.S reported that more than 90% of shoppers say organic food products are important to them because they are perceived as healthier, “cleaner” and more sustainable than conventional alternatives.

A separate report found that 73% of U.S. households purchase dietary supplements and more than half of those make their choice based on organic ingredients. What’s more, consumers trust the organic quality seal more than non-GMO and vegan-approved labels and are also willing to pay a premium for organic products—especially younger generations. These findings demonstrate a clear demand for organic solutions on the market.

K2VITAL MCT Organic is certified by Quality Assurance International (QAI) in line with the U.S. Department of Agriculture’s (USDA) organic program and international standards, giving it the organic seal of approval.

Additionally, it is soy-, palm- and allergen-free, vegan and Halal, Kosher and non-GMO certified. Offering a shelf-life of 36 months, the solution is available in liquid oil form in a number of concentrations and sizes. Customers can easily switch to the organic grade with no formulation adjustments required as its specifications are identical to Kappa’s existing K2VITAL MCT oil-based vitamin K2-MK7, the company said.

“In the U.S., organic products are developed according to strict regulations set by the National Organic Program and enforced by the USDA, which are reviewed and updated regularly to reflect the latest health and environmental research,” noted Monika Summanwar, Senior Manager Quality Assurance & Regulatory Affairs, Kappa Bioscience. “To meet the stringent USDA criteria, our K2VITAL MCT Organic is all-trans K2-MK7 diluted in organic coconut-based medium chain triglyceride (MCT) oil and produced according to the USDA organic certified requirements. This allows our customers to enter the booming organic market with a trusted vitamin K2 solution without a single formulation adjustment.”

Dominik Mattern, Executive Vice President - Marketing, Kappa Bioscience added: “At Kappa, our mission is to bring the best possible benefits of vitamin K2 to people worldwide through our mantra of “doing it right.” This means developing products and services that set new standards of excellence, made with integrity and through close collaboration. We’re a climate-positive workforce—constantly challenging ourselves to find greener and more responsible ways of working. Now, we’re proud to say that we can offer our K2VITAL MCT as a certified organic product, too.”

In addition to showcasing this innovation at SupplySide West 2022, Kappa Bioscience will also be highlighting other ingredients from its vitamin K2 portfolio, including K2VITAL DELTA – a double-coated microencapsulated all-trans vitamin K2-MK7 offering 99.7% isomeric purity, and stability. K2VITAL DELTA is patented for compositions combining microencapsulated K2 and minerals, like calcium or magnesium. Furthermore, visitors to Booth 5845 can discover the latest findings from the AVADEC study—a research paper exploring the link between vitamin K2 and D supplementation and cardiovascular health.