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FrieslandCampina Ingredients Highlights Non-GMO Project Verification, Trust and Transparency

10.21.19

Company notes innovation increasingly driven by younger consumers and smaller brands.

FrieslandCampina Ingredients brands Domo, Kievit, DMV and Nutrifeed have been brought together in a new organization positioned to anticipate and respond to the unique demands of the North American market, whose recent evolution is expected to continue and accelerate.
 
“Everyone knows the nutrition, food and beverage sectors are advancing and diversifying worldwide. Competition and creativity are two of the biggest challenges, so we needed a structure that optimizes our customer-centricity as well as our product offering,” said Rudy Dieperink, president & CEO, North America at FrieslandCampina Ingredients.
 
“We see that innovation is being increasingly driven by millennials and generation Z and delivered by small and medium-sized businesses. The method, pace and extent of NPDs are changing—and with the four strategic segments of our organization we’re able to serve all of them better.”
 
The company’s global strategic segments—Early Life Nutrition, Adult Nutrition, Food & Beverages and Animal Nutrition—enable a more focused approach. From optimizing its own product development and enhancing efficiency to improving customers’ speed to market, FrieslandCampina Ingredients expects significant and immediate benefits for its customers.
 
FrieslandCampina Ingredients retains its regional headquarters in Paramus, NJ and major production facility in Delhi, NY. Its team of specialists includes both global and local marketing and development experts, who are focused on deepening the company’s understanding of consumer trends and translating them into concepts that drive customer success in-market.
 
Tapping into Trends
The more unified approach to trend spotting and product development is already bearing fruit, according to the company. A good example of this is the introduction of Non-GMO Project Verified ingredients that will help customers phase out GMOs to respond to the consumer need for GMO transparency and ahead of mandatory U.S. labeling.
 
“Nutri Whey and Excellion are the first of our ingredients to achieve Non-GMO Project Verified certification,” said Dieperink. “Trust and transparency are central to our business, so this third-party endorsement of our products demonstrates not only their natural credentials, but also the value of our supply chain control and visibility, from ‘grass to glass.’”
 
Another example is FrieslandCampina Ingredients’ speed to market in ketogenics solutions, where its expertise in milk proteins and encapsulated fats were combined to create highly specialized ingredients to serve increasing consumer demand for weight management products.
 
At SupplySide West, FrieslandCampina Ingredients presented its portfolio of functional, nutritional ingredients for manufacturers of nutritional products, beverages and foods. Prototypes included a clear high protein and prebiotic beverage with Nutri Whey Isolate Clear; a high protein shot containing Micelate Prestige and a dark chocolate protein bar, containing the combined power of Excellion EM9 and Nutri Whey Native, a rapidly-digested whey protein. These innovations encapsulate and epitomize several major trends, including clean label, native foods and Non-GMO Project Verified nutrition.
 
“Within performance nutrition, natural is the new reality and is recognized as a healthier option. But protein enrichment remains a key trend more widely too, with consumers seeking high protein products as part of everyday natural health,” according to Dieperink.