DSM Reveals New Consumer-Inspired Innovation Platforms
10.11.19
Company focused on supporting physical and emotional wellness, health needs from dusk to dark, and growing families.
Booth 4121
Royal DSM has invited visitors at SupplySide West 2019 to experience dietary supplement solutions like never before. Re-imagined for today’s consumer, in curated combinations and cutting-edge formats, DSM will share what brands and manufacturers need to spark their next winning idea—all backed by science.
The rules of engagement with consumers have changed, and when it comes to developing successful nutrition products, it is no longer enough to focus on ingredients alone. Brands and manufacturers must look beyond the obvious to deliver experiences and claims that resonate with the modern consumer.
Market insights, collaboration and speed are critical for delivering the next big idea in nutrition and DSM will be introducing three new consumer-inspired innovation platforms at SupplySide West to help spark something new for both customers and consumers. The three platforms focused on enhancing the connection between physical and emotional health (“mind over matter”), supporting the myriad of consumer needs from dusk to dark (“into the night”) and addressing the needs of a growing family (“oh me—oh mine”), will showcase DSM’s value-added solutions to support growth in this evolving market.
A variety of dietary supplement product concepts and prototypes will be showcased for visitors to explore efficient and clever ways to innovate. One key ingredient featured will be DSM’s life’sOMEGA, the only plant-based eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) combined product that gives consumers an alternative to traditional fish oils in a single source. Product developers and marketers alike will be able to sample the carefully curated ingredient combinations and solutions in an array of cutting-edge formats.
Attendees can also gain inspiration to spark their next big idea at DSM’s series of “Ask-the-Expert” talks. DSM experts will cover trending topics—shining a light on nighttime usage occasions, supporting the health of the planet and for all with plant-based omega-3, and why pregnant women should be seeking DHA.
“Understanding what goes into a winning product, alongside a pinch of speed and ingenuity, is the key driver behind our three consumer-focused innovation platforms,” Shitij Chabba, Vice President of Marketing at DSM in North America said. “When it comes to sparking the next big idea, we know it involves so much more than just the ingredient. DSM’s insight, experience and collaborative approach enable us to be the partner our customers need to develop breakthrough products faster than ever.”
Royal DSM has invited visitors at SupplySide West 2019 to experience dietary supplement solutions like never before. Re-imagined for today’s consumer, in curated combinations and cutting-edge formats, DSM will share what brands and manufacturers need to spark their next winning idea—all backed by science.
The rules of engagement with consumers have changed, and when it comes to developing successful nutrition products, it is no longer enough to focus on ingredients alone. Brands and manufacturers must look beyond the obvious to deliver experiences and claims that resonate with the modern consumer.
Market insights, collaboration and speed are critical for delivering the next big idea in nutrition and DSM will be introducing three new consumer-inspired innovation platforms at SupplySide West to help spark something new for both customers and consumers. The three platforms focused on enhancing the connection between physical and emotional health (“mind over matter”), supporting the myriad of consumer needs from dusk to dark (“into the night”) and addressing the needs of a growing family (“oh me—oh mine”), will showcase DSM’s value-added solutions to support growth in this evolving market.
A variety of dietary supplement product concepts and prototypes will be showcased for visitors to explore efficient and clever ways to innovate. One key ingredient featured will be DSM’s life’sOMEGA, the only plant-based eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) combined product that gives consumers an alternative to traditional fish oils in a single source. Product developers and marketers alike will be able to sample the carefully curated ingredient combinations and solutions in an array of cutting-edge formats.
Attendees can also gain inspiration to spark their next big idea at DSM’s series of “Ask-the-Expert” talks. DSM experts will cover trending topics—shining a light on nighttime usage occasions, supporting the health of the planet and for all with plant-based omega-3, and why pregnant women should be seeking DHA.
“Understanding what goes into a winning product, alongside a pinch of speed and ingenuity, is the key driver behind our three consumer-focused innovation platforms,” Shitij Chabba, Vice President of Marketing at DSM in North America said. “When it comes to sparking the next big idea, we know it involves so much more than just the ingredient. DSM’s insight, experience and collaborative approach enable us to be the partner our customers need to develop breakthrough products faster than ever.”
