AT BOOTH #2227

BrandHive’s Jeff Hilton to Discuss Personalized Nutrition at SupplySide Panel Discussion


Experts to discuss impact of new technologies on consumers’ expectations of nutritional products.

BrandHive, a leading healthy lifestyle branding agency providing high-level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, announced that its co-founder and partner, Jeff Hilton, will be presenting as part of the SupplySide Panel Discussion “Making Personalized Nutrition a Reality.” His presentation will take place on Thursday, Sep. 28 from 9 to 11 a.m. on Level 3 of South Seas H at SupplySide West.
Mr. Hilton will be joined by fellow experts Nard Clabbers (TNO Healthy Living), Jennifer Cooper (TCC), Karen Howard (Organic & Natural Health Association), and Rony Sellam (Segterra – Inside Tracker). Together, they will discuss the following topics within personalized nutrition:
  • The impact new technologies have on consumers’ expectations of nutritional products and their health effects;
  • The demographics and how different generations view personalized nutrition;
  • The role of clinical research and the medical community in personalized nutrition.
Mr. Hilton will also lead the “What’s the Buzz on Innovative Ingredients” on Wednesday, Sep. 27 from 2:30-3 p.m. on the SupplySide Central stage. He will be talking with several special guests from leading ingredient suppliers that, together with their brand partners, are changing the face of health and wellness.