AT BOOTH #2227

BASF Highlights Turnkey Solutions for Heart Health


Vegapure Emulsorb targets cholesterol reduction; prototypes showcase versatility of heart health ingredients.

Booth ii133 
Newtrition, the dedicated health brand of BASF, is expanding its cardiovascular health platform with the launch of turnkey solutions at SupplySide West Booth ii133.
“Heart health presents a conflicting paradigm and we want to help our customers change that for the better,” said John Helfrick, director, BASF Nutrition & Health. “Compelling science supports health-enhancing ingredients such as phytosterols and omega-3s, yet heart-related incidents continue to rise. BASF is collaborating with technology innovators so our customers have the resources they need to develop effective and convenient heart healthy dietary supplements to help reduce risk and support prevention.”  
Cardiovascular disease is the leading cause of death worldwide and in the U.S. The annual cost of healthcare related to heart disease is about $207 billion in services, medications, and lost productivity, according to the Centers for Disease Control and Prevention. Meanwhile, research from the Natural Marketing Institute shows nearly two-thirds of the U.S. population wants to maintain a healthy lifestyle to enhance heart health.
BASF’s Newtrition will showcase the versatility of its heart-health ingredients. Vegapure Emulsorb, a patented micro-droplet forming phytosterol complex, is shown to most effectively reduce cholesterol compared to standard formulations. Plant sterols are the most substantiated non-pharmaceutical ingredient for cholesterol management and have been shown to lower blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. 
Vegapure Emulsorb, a joint project with the Aenova Group, contains a micro-emulsifying plant sterol ester complex that competes with cholesterol for uptake in the gut. Compared to other capsule formulations, this turnkey solution for dietary supplement manufacturers is delivered in easy-to-swallow, vegan capsules that are blistered and packed, facilitating speed-to-market, and offering product differentiation in the heart health category.
Formulators looking for high-concentrate omega-3 fatty acids will find BASF’s Newtrition offers a broad portfolio of oils and powders that can be used in a variety of heart healthy products. Science is evolving showing that omega-3s combined with sterols can be effective in delivering cardiovascular benefits.
Personal Nutrition Panel Discussion
Heart health is among consumers’ key concerns as interest grows in personalized nutrition. Technology is expanding the opportunities for consumers to personalize every aspect of their lives, and nutrition and health, including heart health, are no exception. Learn about the opportunities for personalized nutritional interventions, and how manufacturers can bring the right products to market. Attend the SupplySide panel discussion, “Making Personalized Nutrition a Reality,” Thursday, Sep. 28 from 9 to 11 a.m. Registration is required.
Heart Healthy Prototypes
BASF Newtrition will showcase convenient prototypes with Vegapure phytosterols (at Booth ii133) that can be easily modified for heart healthy dietary supplements and sports nutrition products.
  • Almond Milk with plant sterols: The non-dairy milk alternative contains 400 mg of plant sterols per 8 ounce serving.
  • Gluten-Free Chocolate Chip Cookie Bites: This gluten-free cookie is made with coconut, almond, and oat flours. With added fiber, this heart-healthy cookie bite pairs well for a cookies and almond milk treat. Each bite contains 650 mg of sterol esters and 50 mg of EPA+DHA.
  • Licorice Gummy: Each heart-shaped, bite-size licorice piece contains 325 mg of sterol esters, so four small pieces contain an entire daily dose.
  • Peanut Butter Bites: These sports nutrition high protein bites in a small 10 gram serving contain 650 mg of sterol esters, 50 mg of EPA+DHA, and 100%DV of B12.
  • 4Kardio Forte Stick: This powder formulation, dissolved in water, is a collaboration between Kappa and BASF. Each stick pack contains Vegapure from BASF Newtrition, Kappa’s K2VITAL DELTA, magnesium and vitamin B1, a beneficial combination for cardiovascular support. Vegapure is the active ingredient for lowering cholesterol and K2VITAL DELTA is the only microencapsulated vitamin K2 MK-7 for complete stability in formulations.
BASF’s applications, technical, and marketing teams welcome the opportunity to meet at SupplySide West to discuss the benefits of its heart health innovations.