TraceGains, a leader in networked compliance, quality, and innovation solutions for the food and beverage industry, has entered a strategic partnership with Sustained, a platform for sustainable product development through detailed life cycle analysis.

The collaboration merges Sustained's product and ingredient lifecycle analysis tools with TraceGains' solutions suite, enabling transparency, efficiency, and sustainability.

In a market where 50% of F&B companies are willing to halt production on new products that don't meet Environmental, Social, and Governance (ESG) guidelines, this partnership sets a new standard for compliance and innovation, helping companies avert disruptions to their product launches and go-to-market motions, the companies said.

“TraceGains is renowned for helping customers manage and leverage supplier information for critical decision making,” said Carl Olivier, CEO and co-founder of Sustained. “With this partnership, we’re integrating unmatched environmental intelligence into that proven model, making high-resolution lifecycle analysis a natural part of product development.”

Sustained's insights and actionable data provide businesses with a view of the environmental impact of their products and ingredients. This supports efforts to reduce carbon footprints, pollution, water and land use, while optimizing resource consumption and ensuring corporate alignment with global sustainability goals. Integrated with TraceGains Networked Ingredients Marketplace, brands can make informed, sustainable sourcing decisions early in the product life cycle.

“The industry demands streamlined sustainability decision-making,” said Gary Iles, senior vice president of marketing for TraceGains. “TraceGains has always excelled at consolidating global data into a powerful platform. This partnership with Sustained extends that capability, delivering against industry demands of streamlined decision making and transforming sustainability into a seamless, everyday practice.”