Amazing Grass Launches Three New Lines Featuring Farm Fresh Greens


Company debuts Protein & Kale Protein Powders, Green Powder Smoothie Boosters and extends effervescent platform.

Booth 1751
Amazing Grass, a leading brand of plant-based, whole-food powdered supplements and nutrition bars, has added three inventive product lines to its growing portfolio of simple and convenient farm-grown greens, including Organic Protein & Kale, Organic Green Powder Smoothie Boosters and Green Superfood Effervescents in Energy and Hydrate Functions. All three product lines are designed to deliver functional nutrition with a blend of familiar ingredients and pioneering superfoods.
2018 also marks a milestone for the brand’s family farm in Kansas as it has added a new crop, kale, to its annual harvest of cereal grasses. The company’s cornerstone greens—wheat grass, barley grass and alfalfa, and now the nutritional powerhouse kale—are grown on the Amazing Grass family-owned farm. For over three generations, the Kansas-based farm has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrient density, resulting in some of the highest-quality leafy greens available on the market.
“We wanted to find a way to help more people integrate the whole leaf nutrition of kale into their daily smoothies and shakes without having to take out the blender,” said Ryan Therriault, vice president of marketing and innovation at Amazing Grass. “In addition to our signature wheat grass, barley grass and alfalfa that we’ve offered from the start, kale has given us the opportunity to expand our green offerings for optimum health and wellness while continuing to expand organic farming in the U.S. The three new product lines deliver on the most important needs that consumers often seek out supplements for, and further the brand’s core mission of delivering plant-based whole-food nutrition in flavors and forms that are simple and easy to enjoy.”
The new supplement lines feature farm fresh greens in three easy to use formats to help people get the whole-food nutrition their bodies need to feel amazing every day.
Organic Protein & Kale is a simple blend of plant-based protein combined with the nutritious power of organic leafy greens, predominately kale. The new protein powder offers a powerful dose of solely plant-based protein including pea, quinoa and chia, in tandem with four dark, leafy greens including kale, wheat grass, barley grass and alfalfa. Each nutritional scoop delivers 20 grams of protein and 1 full cup of leafy greens. The line is available in three flavors: Simply Vanilla; Smooth Chocolate; Honey Roasted Peanut Butter (initially launched in collaboration with Whole Foods Market)
Organic Green Powder Smoothie Boosters are crafted with nutrient-dense greens to provide a nutritional green powder addition to elevate any smoothie recipe. They are available in the following flavors: Organic Kale Powder: 100% comprised of kale grown on the Kansas-based family farm. 1 teaspoon is equal to 2 full cups of leafy kale. Organic Supergreens Powder: Kale and wheat grass grown directly on the Amazing Grass family farm combine with trending Moringa and Spirulina superfoods. 1 teaspoon is equal to 1.5 servings of leafy greens.
Effervescent formats are now available in two new functions, Energy and Hydrate, to cater to trending health needs. These tablets fuse the brand’s cornerstone Green Superfood blend with over 30 antioxidant superfoods that deliver the antioxidant equivalent of 1 full serving of greens and veggies. The two new functions incorporate the addition of plant-based caffeine for clean, natural energy, plus key electrolytes and vitamins to support hydration.
Hydrate Effervescents: Electrolyte support from calcium, chloride, magnesium, sodium and potassium in two refreshing flavors: Strawberry Lemonade and Watermelon Lime.
Energy Effervescents: Delivers 85 mg of plant-based caffeine in two flavors: Tropical and Grape.
In addition, with the launch of Organic Protein & Kale and the brand’s continued dedication to supporting family farms across the country, Amazing Grass is donating up to $50,000 to the American Farmland Trust to help preserve U.S. Family Farmland, of which 175 acres are lost every hour. For more information on the campaign and how to participate, visit