NOW to Celebrate 50th Anniversary with Special Events, Product Introductions


Company debuting new NOW Sports labels for product line that's third-party tested for banned substances.

Booth 3804
NOW, the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel, is celebrating its 50th anniversary throughout 2018 including a series of special activities at Expo West.
NOW will be offering up to 40% off on select items, free samples and special giveaways including NOW 50th anniversary baseball jerseys and commemorative bags in their main Booth 3804. Retailers who place an order can “Spin the Wheel” for a chance to win prizes including free NOW product and gift cards. Kelly LeVeque, holistic nutritionist and author of best-selling book "Body Love" (Harper Collins, 2017) will be in the booth for a free book signing on Saturday from 2 to 3 pm. Cake will be served Friday and Saturday at 3 pm.

Everyone knows NOW is the industry’s largest family-owned brand, and at Expo West some of the Richard family owners will be in the booth, looking forward to greeting customers.

The company is updating NOW Sports packaging to new silver labels, with the first lots making their debut at the show. The entire NOW Sports line is undergoing third-party certification for detection of banned substances, as an addition to NOW’s already robust quality and testing practices to additionally ensure product purity.

Some of the new products NOW will be introducing at Expo West include:
2 oz. Liquid Carnitine - in the new silver label
Sustained Release L-Citrulline
Personal Care:
Ultrasonic Glass Swirl USB Essential Oil Diffuser
Organic Castor Oil, 8 oz.
Organic Grape Seed Oil, 8 oz.
Coconut Water Slender Sticks
Organic Liquid Monk Fruit
Astaxanthin 4 mg made with Organic Algae
Mega D-3 & MK-7

The food Booth 1615 will feature NOW's extensive line of natural sweeteners, including new Organic Liquid Monk Fruit, Coconut Water Slender Sticks, and the new package design for NOW's entire BetterStevia line.