Shifting Values Drive New Supplement Marketplace


BrandHive’s Jeff Hilton and CEO of Organic India to co-present education session on March 8.

Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will lead an educational session at Natural Products Expo West 2017 in Anaheim, CA. The session, "Consumers First: How Shifting Values are Driving a New Supplement Marketplace" (#newsupplementmarketplace), will take place on Wednesday, March 8, from 1:30 to 2:45 pm in the Grand Salon G at the Anaheim Marriott. Kyle Garner, Organic India’s CEO will join Mr. Hilton for the informative and engaging session.
Mr. Hilton and co-presenter Mr. Garner plan to discuss how evolving consumer demands are driving innovation by manufacturers and suppliers toward cleaner and more sustainable dietary supplements and value-added ingredients. Participants will leave with an understanding of the opportunities and challenges inherent in this highly evolved, consumer-driven marketplace. The discussion will include how both manufacturers and suppliers can tap into consumer/customer demand with more sustainable innovation, transparent manufacturing and sourcing, as well as re-tooled marketing language.

Retailers, distributors, manufacturers and suppliers are invited to join the session. For more information, visit

Who Cares About Clean Labels? Watch this preview of Mr. Hilton's thoughts on who is driving demand for cleaner products , and why.

Check out the video here: