By Ally Dai, Correspondent09.01.17
We’re still waiting… Hailed as the next big thing several years ago, beauty-from-within still hasn’t taken off in China. Back in 2011, led by Japanese cosmetic companies such as Fancyl, DHC, Kanebo, and Shiseido, collagen-based beauty drinks and powders became popular in China. These introductions were soon followed by Inneov of L’Oréal and Nestlé, as well as domestic players such as Marubi (one of whose largest shareholders is LVMH-backed private equity fund L Capital Asia) and Guizhou Bailing Group, a local pharmaceutical company.
Two years later, however, market demand was quickly dampened by several incidents. First, China’s state-owned media questioned product claims and high retail prices. Next, there were allegations of estrogen being added to formulas.
Companies insisted that oral collagen was safe and reliable, and delivered anti-aging and whitening be
Two years later, however, market demand was quickly dampened by several incidents. First, China’s state-owned media questioned product claims and high retail prices. Next, there were allegations of estrogen being added to formulas.
Companies insisted that oral collagen was safe and reliable, and delivered anti-aging and whitening be
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