By Tom Branna, Editorial Director09.01.17
Europe and the U.S., inner and outer beauty, Bioforce USA’s president insists his company represents the best of both worlds. The sales and marketing company is dedicated to supporting brand development for European companies in the natural products industry. The flagship brand (and company namesake) is A. Vogel from Bioforce AG, Switzerland, but Bioforce USA represents several well-known brands including Annemarie Borland natural beauty products; Herbatint natural hair color products; Secure denture cream; Sanhelios circulation capsules; and Bionorica supplements for upper respiratory, lower respiratory, and immune system support.
The company was founded by Pierce Sioussat’s father-in-law in 1998; Mr. Sioussat joined the company in 2004 and has been CEO for 10 years. During the past decade, demand for natural products has soared.
“At my first NNFA show (now Natural Products Association) in Las Vegas in 1989 you could fit the entire event in the Hilton Hotel,” recalled Mr. Sioussat. But it wasn’t long before natural products found an eager audience and demand for natural
The company was founded by Pierce Sioussat’s father-in-law in 1998; Mr. Sioussat joined the company in 2004 and has been CEO for 10 years. During the past decade, demand for natural products has soared.
“At my first NNFA show (now Natural Products Association) in Las Vegas in 1989 you could fit the entire event in the Hilton Hotel,” recalled Mr. Sioussat. But it wasn’t long before natural products found an eager audience and demand for natural
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