By Sean Moloughney, Editor01.20.23
The U.S. market for snack, nutrition, and performance bars is about $7 billion, according to Mintel estimates. Sales had declined due to the COVID-19 pandemic as more people stayed home. While that trend began to reverse course in 2021, sales haven’t yet climbed back to 2019 levels.
With hybrid work schedules, brands are tasked with redefining their value beyond convenience and portability. Appealing to consumer health goals will remain a major market driver, particularly mental/emotional wellness, cognitive health, and physical/exercise performance, Mintel noted in its report “Snack, Nutrition and Performance Bars US, 2022.”
Meanwhile, a bar’s taste experience is a top priority. Flavor isn’t the only factor; texture, sensory attributes, ingredient panels, and health benefits must all be balanced.
Many brands have launched dessert-inspired bar flavors and textures, encouraging customization through toppings and pairings, Mintel noted. For example, the popular Quest Nut
With hybrid work schedules, brands are tasked with redefining their value beyond convenience and portability. Appealing to consumer health goals will remain a major market driver, particularly mental/emotional wellness, cognitive health, and physical/exercise performance, Mintel noted in its report “Snack, Nutrition and Performance Bars US, 2022.”
Meanwhile, a bar’s taste experience is a top priority. Flavor isn’t the only factor; texture, sensory attributes, ingredient panels, and health benefits must all be balanced.
Many brands have launched dessert-inspired bar flavors and textures, encouraging customization through toppings and pairings, Mintel noted. For example, the popular Quest Nut
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
