By Marie Spano, MS, RD, CSCS, CSSD, Contributing Author11.07.22
From gamers and college kids who stayed out a little too late to the active adult who needs a midday pick-me-up after work and before their next pickleball match, energy drinks fill a niche for many consumers. Fueled by natural sources of caffeine and nootropics, newer energy drinks are standing out in a crowded and mature market.
“Energy and sports drinks are one of the categories that is growing the fastest among beverages,” according to Haleigh Resetar, corporate communications specialist at SPINS LLC.
The original sports drinks such as Gatorade and Powerade kept sodium to a reasonable limit to appeal to the professional athlete and person who dreams of being a sports star. However, newer sports drinks are very bold, incorporating 3-5 times the amount of sodium as first-generation sports drinks while marketing to consumers who aren’t actually losing tremendous amounts of electrolytes through sweat.
Another trend that is starting to pick up steam again is joint health. This subcategory appeals to a wide array of consumers throughout the lifespan, with more multi-functional products coming in a variety of formats, incl
“Energy and sports drinks are one of the categories that is growing the fastest among beverages,” according to Haleigh Resetar, corporate communications specialist at SPINS LLC.
The original sports drinks such as Gatorade and Powerade kept sodium to a reasonable limit to appeal to the professional athlete and person who dreams of being a sports star. However, newer sports drinks are very bold, incorporating 3-5 times the amount of sodium as first-generation sports drinks while marketing to consumers who aren’t actually losing tremendous amounts of electrolytes through sweat.
Another trend that is starting to pick up steam again is joint health. This subcategory appeals to a wide array of consumers throughout the lifespan, with more multi-functional products coming in a variety of formats, incl
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
