By Sean Moloughney, Editor07.18.22
Taste has always been central to a consumer’s experience with foods and beverages. With greater attention to reducing sugar and salt, and interest in functional ingredients, nutrition and flavor are key strategic partners today.
“The role of taste in food and beverages is irrefutable, however, consumers now want taste to be built into the DNA of healthy food,” said Shawn Gerstenkorn, strategic marketing director, beverage, Kerry Taste & Nutrition. With the availability of a range of options, consumers are no longer willing to trade off taste for health and nutrition, he added. “In 2017, 57% of consumers agreed that nutrition is more important than taste, but in 2019 only 48% of consumers agreed that nutrition was more important,” he noted, citing the company’s white paper on “The Future of Food.”
The need to build back or balance taste expectations will continue to be “an imperative task to master,” Gerstenkorn said, noting that 42% of consumers agree that healthy food and drinks tend to be less tasty. “Food for the future will have to deliver on
“The role of taste in food and beverages is irrefutable, however, consumers now want taste to be built into the DNA of healthy food,” said Shawn Gerstenkorn, strategic marketing director, beverage, Kerry Taste & Nutrition. With the availability of a range of options, consumers are no longer willing to trade off taste for health and nutrition, he added. “In 2017, 57% of consumers agreed that nutrition is more important than taste, but in 2019 only 48% of consumers agreed that nutrition was more important,” he noted, citing the company’s white paper on “The Future of Food.”
The need to build back or balance taste expectations will continue to be “an imperative task to master,” Gerstenkorn said, noting that 42% of consumers agree that healthy food and drinks tend to be less tasty. “Food for the future will have to deliver on
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