By Mike Montemarano, Associate Editor05.03.22
Compared to women, men don’t undergo drastic changes in their nutritional needs throughout life’s stages. Still, when it comes to personalizing products for men, there are condition-specific, goal-specific, and age-related considerations. There’s also nuance to factor for in terms of motivating men to incorporate dietary supplements into their daily health and wellness regimens.
Distinctions between sexes have been a main focal point in industry segmentation and “personalized nutrition” products. However, quality, science-based formulations have become a starting point in order to appeal to consumers who do their homework before buying products.
Men want simplicity and efficacy in their dietary supplements. They value clearly-explained research that backs what supplements they take for an intended purpose, according to Larry Kolb, president of TSI Group.
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Distinctions between sexes have been a main focal point in industry segmentation and “personalized nutrition” products. However, quality, science-based formulations have become a starting point in order to appeal to consumers who do their homework before buying products.
What Motivates Men?
The mantra of today’s market overall has been “less is more,” where each ingredient and dose in formulations is evidence-based.Men want simplicity and efficacy in their dietary supplements. They value clearly-explained research that backs what supplements they take for an intended purpose, according to Larry Kolb, president of TSI Group.
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