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    Features

    Fiber Market Rising with Attention to Digestion, Gut Health Connection

    Recognizing that the microbiome has broad influence over health, fiber and prebiotics are gaining momentum.

    Fiber Market Rising with Attention to Digestion, Gut Health Connection
    By Sean Moloughney, Editor10.08.21
    With research accelerating into the way the gut modulates varying components of health through the microbiome, and how diet and nutrition can influence that interplay, fiber and prebiotics are gaining ground in the dietary supplement and fortified food/beverage markets.

    At the same time, health-conscious consumers are taking a proactive and preventive approach to their health, which has been compounded by the ongoing COVID-19 pandemic, said Sarah Diedrich, marketing director, sweetening solutions and fibers, ADM.

    “People are now more aware of the connection between a healthy gut microbiome and immune function, metabolic wellness, digestive health, and mental well-being,” she said. “Fiber is a functional ingredient understood to support the

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