By Jennifer Whetzel, Founder, Ladyjane Branding11.02.20
What do beauty products promise? No matter what their packaging says, it isn’t smoother skin or wrinkle reduction. The truth is that beauty products have always promised us the best version of ourselves. Even if the promise has been constant, formulations have changed with the times, and CBD is one of the newest additions to the lotions, salves, and makeup that we find in our medicine cabinets. CBD beauty products represent an exciting opportunity—one whose pitfalls can be avoided if you think carefully about what you’re actually selling.
CBD Is Now NBD
Many consumers have been noticing a serious uptick in CBD products, and there’s a straightforward reason for that. The 2018 Farm Bill legalized hemp production nationwide, which meant that farmers could start extracting CBD without breaking the law. But that also created a new wave of CBD-related products, along with new challenges for marketers attempting to stand out.
The sheer number of products in this
FREE SUBSCRIPTION
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
