• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    FDA Issues Draft Guidance on NDI Enforcement Discretion

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board

    Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission

    Choline Alone May Improve Maternal DHA Status During Pregnancy

    Cranberry Consumption Linked to Memory and Neurological Function Improvements

    Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Sabinsa Corporation

    Gencor

    Botanic Healthcare LLC

    Verdure Sciences

    Applied Food Sciences, Inc.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Sabinsa Corporation

    Gencor

    Botanic Healthcare LLC

    Verdure Sciences

    Applied Food Sciences, Inc.
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Columns

    Nancy Whiteman: Combining Cannabinoid Expertise with Premium Recipes

    CEO of Wana Wellness discusses strict testing standards, product innovation, and what’s on the horizon.

    Nancy Whiteman: Combining Cannabinoid Expertise with Premium Recipes
    Related CONTENT
    • Jordan Process Receives Nutrasource ICAP Certification for CBD
    • Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision
    • Open Book Extracts Completes Phase 1 of Toxicology, Safety Assessment for Cannabinoid Ingredients
    • FDA Issues Warning Letters to Companies Selling CBD, Delta-8 THC Products
    • HP Ingredients and H&AD to Showcase Ingredients at Vitafoods Europe
    By Sheldon Baker, Baker Dillon Group LLC 03.02.20

     

    Heralded as “The Queen of Legal Weed” by Inc. (May 2017) and “The Martha Stewart of Edibles” by Entrepreneur (January 2019), Whiteman is CEO of Wana Brands, producer of cannabis-infused products including edibles, vapes and extended release capsules. Whiteman leads the company’s strategic vision and directs the development of partnerships and licensing agreements domestically and internationally. She was named MJBizDaily’s 2019 Industry Impact Award Winner in December 2019 and was one of six women included in High Times 100 in March 2019.


    Area Code 420 (AC 420): What is the origin of Wana Wellness?

    Whiteman:
    I am CEO of Wana Brands, which was established in 2010. We could see the huge growth of the hemp market. We understand and want to share the knowledge that cannabinoids and other beneficial cannabis components are greater than the sum of their parts.

    That’s why Wana Brands offers a wide range of CBD/THC ratios and classes of products that are enhanced with terpenes, creating options for all cannabis users to accommodate each consumer’s individual needs, metabolism, and desired experience. With this knowledge from a decade of cannabinoid and plant-based medicine expertise, I founded Wana Wellness as a separate company from Wana Brands. We have two different facilities and two different production teams.

    AC 420: What differentiates Wana Wellness from other hemp products on the market?

    Whiteman:
    What differentiates Wana Wellness is the ability to leverage a decade of tried-and-true cannabinoid expertise along with our premium best-selling edibles recipes. Our greatest investment has been in refining and perfecting the Wana Gummie Recipe. It can be challenging to mask the bitterness of hemp oil, but Wana Brands has dedicated extensive resources to perfecting our recipe, which is vegan, gluten-free, all-natural and kosher-certified. And with broad spectrum hemp oil, we can offer a THC-free versatile product to support health and wellness in tasty and trend-forward fruit flavors.

    AC 420: Why does Wana Wellness use broad spectrum hemp oil instead of isolate?

    Whiteman:
    We use broad spectrum hemp oil because it is extracted from aerial parts—the parts of the hemp plant exposed to air—and contains naturally occurring cannabidiol (CBD), essential terpenes, and other plant compounds that support health.

    CBD isolate, otherwise referred to as “pure CBD,” is a single molecule extract that includes no other active compounds. In order to provide our consumers with a more beneficial product, we decided to use broad spectrum hemp oil instead of a single isolate.

    AC 420: How do you know how much hemp oil and CBD is in your products?

    Whiteman:
    We test and test again, and then we have third-party testing as well. Wana Wellness goes above and beyond the standard Good Manufacturing Practices (GMPs) and rigorously tests each batch of product for microbials, hemp oil potency, and CBD potency. We guarantee that our products contain the amount of hemp oil and CBD stated on the label.

    For the best hemp gummies on the market, we start with the hemp oil. We work only with carefully vetted farmers who utilize organic growing practices. We require that the oil we purchase come with the results for potency, pesticides, and contaminants from a third-party lab. We use the results of this testing to calibrate the oil that is added to each batch, adjusting it for differences in oil potency.

    We then test the final product again to ensure that the dosage is exactly where it should be. This is important because cooking methods and production processes can alter the intended dosage of a product so that the resulting amount of CBD in the product may be materially different from what was planned. And while Wana Wellness is strict with dosing products and third-party testing each batch to ensure proper dosage, unfortunately there are no federal or national industry standards for testing CBD potencies.

    AC 420: Where will the most significant growth occur in the company in the next few years?

    Whiteman:
    Wana Wellness is planning to launch several new CBD product SKUs in the next year, including a tincture, and we will be adding our industry leading quick-onset technology to both our hemp gummies and tinctures.

    We will also have smaller unit sizes and more recipe developments. Our growth will also occur through added distribution. Wana Wellness is available nationally through WanaWellness.com, except in states where regulations do not allow hemp. We’ve also been consistently growing our brick and mortar presence since launching in November 2019. And a last-minute change in regulations from the Colorado MED now allows Colorado dispensaries to sell hemp-derived CBD products in dispensaries. That’s created a lot of opportunity for Wana Wellness in Colorado, since we’re in a majority of the nearly 600 dispensaries in the state.

    AC 420: What new competition do you envision Wana Wellness having in the next 1-2 years?

    Whiteman:
    This really is the dawn of CBD confectioneries, so most products you see today are generic, just as what we saw in legal THC a decade ago. But product differentiation is coming, and Wana Wellness will be a leader. We have new products in development that are leveraging functional ingredients, terpenes, quick onset, and new innovative flavors.

    AC 420: Do you think the supplement industry will take on an even greater role with CBD and hemp products?

    Whiteman:
    If you look at the general supplements market, consumers have become very familiar with the gummie platform as a delivery format. Providing CBD through a gummie format is a no-brainer. We hope that the hemp/CBD industry will act more like the supplement industry. Supplements are regulated by the FDA, but currently the FDA does not regulate hemp as a supplement. This lack of federal regulation allows bad actors to operate. While Wana Wellness has always had our products third-party tested and provided Certificates of Analysis, there are many CBD companies out there who aren’t testing for potency and purity. It’s one thing for a brand to claim its products are potent and consistent. It’s quite another to have those claims backed up by third-party testing.

    While it is now up to the consumer to check with the manufacturer to see whether their products are lab tested for potency and purity, the public is safer, and products are better when testing and certification is required.

    AC 420: If you could improve only one area of your company, what would it be?

    Whiteman:
    I would like to figure out how to get new products and projects implemented faster without compromising quality. It’s a constant challenge! 


    Sheldon Baker

    Sheldon Baker is CEO of the Baker Dillon Group LLC and has created numerous nutraceutical brand marketing communications and public relations campaigns for many well-known supplement and food industry companies. For interview consideration or brand marketing consulting, contact him at Contact@The420AreaCode.com.
    Related Searches
    • fda
    • Extract
    • Health
    • gmps
    Related Knowledge Center
    • Herbs & Botanicals
    • Delivery & Dosage Technologies
    • Quality & Safety
    Suggested For You
    Jordan Process Receives Nutrasource ICAP Certification for CBD Jordan Process Receives Nutrasource ICAP Certification for CBD
    Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision
    Open Book Extracts Completes Phase 1 of Toxicology, Safety Assessment for Cannabinoid Ingredients Open Book Extracts Completes Phase 1 of Toxicology, Safety Assessment for Cannabinoid Ingredients
    FDA Issues Warning Letters to Companies Selling CBD, Delta-8 THC Products FDA Issues Warning Letters to Companies Selling CBD, Delta-8 THC Products
    HP Ingredients and H&AD to Showcase Ingredients at Vitafoods Europe HP Ingredients and H&AD to Showcase Ingredients at Vitafoods Europe
    Environmental, Social and Governance in the Cannabis Industry: A Perfect Storm is Brewing Environmental, Social and Governance in the Cannabis Industry: A Perfect Storm is Brewing
    James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation James Roza of Layn Natural Ingredients: Driving the Science and Botanical Innovation
    NPA Letter Spells Out Perceived Failings of Proposed Dietary Supplement Listing Act NPA Letter Spells Out Perceived Failings of Proposed Dietary Supplement Listing Act
    Dietary Supplement Listing Bill Introduced in Senate Dietary Supplement Listing Bill Introduced in Senate
    FDA Issues NAC Enforcement Discretion Guidance FDA Issues NAC Enforcement Discretion Guidance
    Steve Mister and Tara Falsani to Co-Chair ACI/CRN Dietary Supplements Forum Steve Mister and Tara Falsani to Co-Chair ACI/CRN Dietary Supplements Forum
    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    FDA Seeks DSHEA Amendments FDA Seeks DSHEA Amendments
    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research Beyond CBD: Cannabis Compounds Warrant Recognition and More Research
    Wegmans to Debut Dietary Supplements Verification Program Wegmans to Debut Dietary Supplements Verification Program

    Related Content

    • Breaking News | Certifications, Approvals & Patents | Herbs & Botanicals | Quality & Safety | Testing
      Jordan Process Receives Nutrasource ICAP Certification for CBD

      Jordan Process Receives Nutrasource ICAP Certification for CBD

      The company was the first raw material provider to join the certification program.
      05.18.22

    • Dietary Supplements | Regulations
      Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision

      Draft Senate Bill to Reauthorize FDA User Fees Includes Dietary Supplement Listing Provision

      HELP Committee released discussion draft that includes language similar to Senate Bill 4090 introduced last month by Senators Durbin and Braun.
      By Sean Moloughney, Editor 05.18.22

    • Herbs & Botanicals | Quality & Safety | Testing
      Open Book Extracts Completes Phase 1 of Toxicology, Safety Assessment for Cannabinoid Ingredients

      Open Book Extracts Completes Phase 1 of Toxicology, Safety Assessment for Cannabinoid Ingredients

      The report concluded CBG, CBN, and CBC test articles were non-mutagenic, non-clastogenic, and non-genotoxic.
      05.06.22


    • Breaking News | Herbs & Botanicals | Industry & Market News | Quality & Safety | Regulations
      FDA Issues Warning Letters to Companies Selling CBD, Delta-8 THC Products

      FDA Issues Warning Letters to Companies Selling CBD, Delta-8 THC Products

      This marked the first time the agency took enforcement action against a delta-8 THC-containing product.
      05.04.22

    • HP Ingredients and H&AD to Showcase Ingredients at Vitafoods Europe

      HP Ingredients and H&AD to Showcase Ingredients at Vitafoods Europe

      Several botanicals and the clinical trials backing them will be featured.
      05.04.22

      Trending
      • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk In Older Adults | Nutraceuticals World
      • Leaven Essential To Launch Branded Botanical Extracts To Global Markets | Nutraceuticals World
      • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
      • Oregon Files Lawsuit Against GNC | Nutraceuticals World
      • Vitamin K2 Status May Impact Blood Pressure And Pulse Wave Velocity | Nutraceuticals World
      Breaking News
      • GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      • Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      • Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      • Choline Alone May Improve Maternal DHA Status During Pregnancy
      • Cranberry Consumption Linked to Memory and Neurological Function Improvements
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      Coatings World

      Latest Breaking News From Coatings World

      What Are You Reading?
      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—May 21
      Iterative Scopes Expands its Senior Leadership Team
      Viz.ai Raises $100 Million in Series D Funding
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Piramal Pharma Solutions New API Plant in Canada Now Online
      MG America Appoints Claudio Radossi as President
      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      HASK Beauty Enters Exclusive Partnership with Amazon
      Garance Doré Launches Made in France Skincare Line
      Happi

      Latest Breaking News From Happi

      P&G Closes HQ Due To Security Threat, Launches New Hair Care Line
      SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate
      Nutrafol Launches Collagen Infusion
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Brook + Whittle's new acquisition, SunDance goes to HP and more
      Specialty announces move to new facility
      Mark Andy hosts dealer's open house in Warsaw
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Kimberly-Clark to Expand Diaper, Wipes Production in Brazil; The Honest Company to Sell Diapers, Wipes at Walmart & More
      3M to Expand in Nebraska
      Nicely Offers Nonwoven Slitters, Winders
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most Read Stories This Week—May 21
      FDA Clears Anika Therapeutics' X-Twist Knotless Fixation System
      Paragon 28 Rolls Out TenoTac 2.0 Hammertoe and Soft Tissue Repair
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login