• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Citrus Support for the Blood Glucose-Immune System Connection

    A Glance At The Eye Health Market

    The Value of Vitamin D Testing

    A Growing Need for Mineral Supplementation

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula

    JRF Technology Debuts Elderberry Oral Film Strip

    Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand

    Researchers Connect Gut Microbiome to Healthy Aging
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula

    JRF Technology Debuts Elderberry Oral Film Strip

    House Resolution Calls for CDC and FDA to Back Vitamin D for COVID-19

    Gelita Discusses Bioactive Collagen Peptides and the E-sports Market

    FrieslandCampina Partners with Cayuga Milk Ingredients to Introduce Milk Proteins in U.S.
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers

    GMP Laboratories of America, Inc.: Addressing Industry Challenges for 25 Years

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula

    JRF Technology Debuts Elderberry Oral Film Strip

    Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula

    Researchers Connect Gut Microbiome to Healthy Aging

    House Resolution Calls for CDC and FDA to Back Vitamin D for COVID-19

    Gelita Discusses Bioactive Collagen Peptides and the E-sports Market

    FrieslandCampina Partners with Cayuga Milk Ingredients to Introduce Milk Proteins in U.S.
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Verdure Sciences

    KLK OLEO - Davos Life Science

    Indena USA, Inc.

    AIDP

    Vesta Nutra
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Bioenergy Life Science, Inc. (BLS)

    Sabinsa Corporation

    Chenland Nutritionals Inc.

    Gencor

    Aiya America (Matcha by Aiya)
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    TrendSense

    Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond

    The protein market is maturing and shifting to involve more specific applications, benefits, and product attributes.

    Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond
    Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond
    Getting Ahead of the Curve: Perspectives on Protein—Plant-Based & Beyond
    Related CONTENT
    • Seeding Innovation with Plants & Protein
    • Cargill Cuts Plastic Packaging for Vegetable Oils
    • Topicals & Ingestibles Head in New Directions
    • Mintel Identifies ‘Sub-Zero Waste’ as Top Global Beauty & Personal Care Trend
    • Simply Good Foods Company to Acquire Quest Nutrition for $1 Billion
    By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.10.07.19
    Protein remains second only to dietary fiber as the top ingredient U.S. consumers are adding or increasing in their diet, according to the Hartman Group’s Health + Wellness 2019. Sixty-percent are trying to get more protein; the same percentage as in 2017, but up 9% since 2013. 

    More than one-third (36%) of consumers say they’re adding more plant-based protein; 21% more animal protein. “High protein” is an important attribute in 54% of U.S. households when shopping for food, per Nielsen’s March 2019 Homescan Panel Health Care Survey.

    Interest in protein is highest among adults age 50 and older, particularly those 65 and over, men, and households with children. Interest in plant protein skews younger, but also toward men and households with kids, per HealthFocus’ 2019 U.S. Trends Survey (see Figure 1). 

    Women are most likely to look to protein for satiety and weight management, men for physical performance and muscle strength, and parents for mental alertness and enjoyment, according to Cargill.  

    One in five (22%) supplement users are taking a protein supplement, according to CRN’s 2019 Consumer Survey on Dietary Supplements. Just over one-quarter (26%) of male and 19% of female supplement users take a protein supplement; 32% aged 18-34, 24% 35-54, and 13% aged 55 and over.

    Almost half of global food shoppers say they always/usually choose foods and beverages because they are high in protein, according to HealthFocus’ 2018 Global Trends Study. Protein is on par with whole grains and just behind less sugar/more natural foods in terms of ingredients that have gained importance in the diet of global consumers; protein outpaced organic and plant-based foods. 

    According to Sloan Trends’ TrendSense model, protein nutrition/health is a very large Level 3 mass market, supported by an enormous level of medical research activity (Figure 2). The plateauing of its very high medical interest is an indication that the protein market is maturing and shifting to one involving more specific applications, benefits, and product attributes.

    For example, protein/energy is fast approaching mega market status; protein/muscle continues to accelerate as a very large Level 3 market opportunity. The high level of interest in the medical community is creating new research findings, which will help to effectively market these more specific protein benefit linkages in the future. (See Getting Ahead of the Curve: Energy Gen 2, Nutraceuticals World, July/August, 2019.)

    The protein ingredients market is projected to grow from $49.8 billion in 2018 to $70.7 billion by 2025, at a CAGR of 6.0% during the forecast period, per Markets and Markets’ Protein Ingredients Market by Source, Application & Region - Global Forecast to 2025.

    Quality Matters
    As consumers become more familiar with an ever-widening array of proteins, it’s not surprising that users have begun to focus on protein quality and on trying to get the right type of protein for their personal needs. One-third of U.S. adults agree that the source of protein does matter, per Nielsen’s Homescan Survey.

    Americans have become aware of and tried a variety of proteins, led by soy, bean/legume, chickpea, and quinoa proteins, according to the April 2019 United Soybean Board’s (USB) Plant-based Protein and Soy: A U.S. Consumer Perspective Survey.

    Two-thirds (67%) of adults say consuming a complete plant-based protein is important to them; one in five say it’s very important, per the USB survey. Among the most familiar plant-based proteins, consumers rate the overall quality of bean/legume-sourced protein the highest with 42% rating it as excellent; followed by soy 34%, pea 25%, and wheat 24%, per USB. The only plant proteins that are of high quality with all essential amino acids include soy, quinoa, and buckwheat.


    A similar hierarchy occurs for positive perceptions about the leading plant proteins; 67% rate bean-based protein as “very or somewhat positive,” soy 57%, pea 51%, and wheat 51%, per USB. Despite the ongoing “mud-slinging” between protein ingredient marketers, only 10% of consumers cite soy protein’s quality as being very negative, 8% wheat, 5% pea, and 4% bean/legumes. 

    Six in 10 global food shoppers focus on the type of protein they consume. “Natural” is by far the top indicator of a “good source” of protein, cited by 56% of global consumers surveyed by HealthFocus’ 2019 Global Opportunities in Protein Report; followed by a complete source of protein (38%), a clean source (37%), and a nutrient dense source 30%. Although interest in plant-based protein is high globally, only 27% selected it as an indicator of a good source of protein. Beans/legumes, eggs, and seafood topped the list of good proteins worldwide. 

    While marketers are differentiating the type of protein, they should talk more about the amount and type of protein needed to trigger muscle synthesis, including the presence of essential amino acids (and specifically, leucine); the timing of protein consumption for optimal muscle development; and pursue other highly desired health linkages (e.g., long-lasting energy and satiety). 

    CRN’s 2019 survey reported that 11% of supplement users aged 18-34 are taking an amino acid supplement; 7% 35-54, and 2% age 55. 

    Linked In
    Muscle health/tone is now the top benefit consumers associate with a high-protein diet (56%); 53% link physical energy; 47% weight management; 42% healthy hair, skin, and nails; 41% mental energy; 40% brain nourishment; 39% bone health; 35% sports recovery; 33% athletic performance; and 24% satiety, according to HealthFocus. 

    Muscle health/strength ranks fifth among sought-after health benefits from food/beverages, second among those age 50 and over, according to the International Food Information Council’s (IFIC) 2019 Food & Healthy Survey. Forty-seven percent buy high-protein products to help build muscle; 35% to keep their physical performance at a high level, per Cargill.

    With interest in protein highest at ages 50 and older, only 13% age 55 and over are taking a protein supplement. The potential for targeting age-specific protein products for older consumers has never been greater, with 109 million Americans over age 50 and 48 million age 65 an older.

    Moreover, “maintaining your ability to continue with normal activities as you age” is the second overall health concern in the U.S., per HealthFocus. Three-quarters of those age 50 and older are aware of the natural process of muscle loss with aging; 28% have noticed muscle loss, and 40% a loss of strength, per Abbott’s 2016 Managing Muscle Loss Survey. In the U.S., 45% of those over 65 years of age already have age-related muscle loss/strength, called sarcopenia.

    At the same time, a clear split in the $42.5 billion U.S. sports nutrition category into mainstream “fit” consumers vs. competitive/serious exercisers and bodybuilders, will force marketers to reformulate protein-based products specific to each group. (See Getting Ahead of the Curve: The Fit Consumers, Nutraceuticals World, March 2019).

    Among the new demographic of “fit” consumers who exercise three or more days per week for more than 30 minutes, representing as much as 40% of U.S. adults, 74% always/usually choose foods/drinks because they’re high in protein, per HealthFocus.

    Globally, strength/muscle tone is the top reason for consuming sports nutrition products for men and women; recovery number three, per Euromonitor’s 2019 Top Consumer Trends Impacting Health & Nutrition.

    Most important, plant-based protein marketers not offering a complete protein should proceed with caution in the muscle-building and exercise recovery segments. Recent studies confirm that incomplete proteins are not as effective in building muscle or strength [Current Developments in Nutrition, Vol 3(1), June 2019], and may not be as effective as complete proteins for sports recovery.

    Of those who took a protein supplement last year for sports or weight loss, 44% opted for plant protein, per CRN’s 2018 survey. However, only 16% of U.S. consumers connect plant-based foods/protein to muscle growth, per Mintel’s 2018 Trends in the Still Hot Protein Marketplace.

    Seventeen percent of adults used protein beverages in 2018, 12% meal replacements/mixes, 11% nutritional drinks (e.g., Boost), and 6% weight loss drinks/mixes, per Mintel’s Nutrition & Performance Drinks – U.S., 2018. Nutrition Business Journal (NBJ) projected that sales of sports powder supplements will approach $7 billion by 2022, with a CAGR from 2020-22 of about 6%.

    Additionally, 57% of U.S. adults buy high-protein products to give them energy, 26% to keep them mentally alert, per Cargill. Energy ranks second, after weight loss, as the benefit consumers would most like to get from food, per IFIC.

    Right after “general well-being” and “nutrient deficiencies,” “increased energy” is the most popular reason for taking a dietary supplement, per Mintel’s Vitamins, Minerals & Supplements US – Sep. 2018. NBJ projected sales of energy supplements will reach $2.5 billion by 2021.

    Low energy is no longer just a concern of younger adults. According to HealthFocus, 57% of those aged 18-39 are extremely/very concerned about tiredness/lack of energy, 51% of those aged 40-49, and 54% aged 50-64.

    Consumers look for products that provide “long-lasting physical energy” and “energy they can draw on throughout the day” at twice the rate of “energy for exercise. “Mental” and “morning energy to get the day started” ranked third and fourth, per HealthFocus. Just over half of adults cite “more energy” as a reason for using plant-based foods, beverages, powders, and bars; two-thirds of younger adults aged 18-29 and households with kids are the most likely to say they do so for extra energy, per HealthFocus.

    Not surprisingly with consumers taking a more holistic view of health, in which the mind is as important as body, brain nourishment and mental energy are now among the high-demand health benefits—and protein can deliver. “Retaining mental sharpness with age” is America’s top health concern, per HealthFocus; memory ranks third overall, and stress is eighth. Stress/anxiety has replaced being overweight as the top health condition America’s households are trying to treat or prevent, per the Hartman Group.   

    NBJ projected that brain health supplements will reach $1.1 billion by 2022; mood, stress, and mental health supplements $1.0 billion. Twenty-three percent of adults (26% age 50 and older) take a supplement for brain health; 10 million a proprietary brain supplement (e.g., Prevagen), 60 million a traditional supplement (e.g., omega-3), according to AARP’s 2019 Brain Health and Dietary Supplements Survey. 

    One-quarter of consumers (26%) say they seek out protein to help with weight control. Nielsen reported that 6% of U.S. households have a family member on a high-protein diet (5.4 million people). Of the 38% who followed a diet regimen in the past year, 3% were on the Paleo diet in 2019, down from 7% in 2018, per IFIC. Globally, 8% follow a high-protein diet, according to Euromonitor.

    Just under half of adults who seek out protein do so because it keeps them feeling fuller longer; 17% say satiety is their most important reason, per Cargill. Hair, skin, and nail supplements are another protein opportunity and projected by NBJ to reach $1.2 billion by 2021, with a CAGR of 5%. Inner beauty remains a missed opportunity for food marketers.

    Lastly, soy is the only protein that currently has an FDA-approved heart health claim. Heart ranks fourth on the list of health benefits consumers are looking for in foods, per IFIC. Nearly one-quarter (23%) of users take a supplement for heart health, 30% of those aged 55 and over, 20% ages 35-54, and 16% ages 18-34, per CRN’s 2019 survey.

    Food for Thought
    One in five (19%) U.S. households cite legumes, nuts, and seeds among their primary protein sources, according to Nielsen’s Homescan.

    After “taste” and “no artificial ingredients,” protein content is the most important reason consumers buy plant-based foods/drinks, according to Mintel’s July 2018 What Consumers Really Think about Alternative Proteins.

    U.S. retail sales of plant-based foods have grown 11% for the year ended April 2019, to reach $4.5 billion, according to SPINS and the Plant-Based Foods Association (PBFA).

    Sales of foods/drinks with a “good” or “excellent” source of protein claim reached $22.6 billion for the year ended Jun. 9, 2018, per Nielsen. Grocery accounted for $16 billion, dairy $953 million, bakery $168 million, deli $166 million, meat $93 million, frozen foods $68 million, and produce $37 million, per Nielsen.

    Sales of all edibles with a protein claim jumped 9% in 2018; those with a protein claim plus “no preservative” or “no hormones” were up 15%, those with a protein claim plus “GMO-free” up  21%, plus “whole grains” up 27%, plus “no antibiotics” up 41%, and plus “probiotics” up 59%, per Nielsen.

    When shopping for a nutritional shake/meal replacement, 72% look for high protein content; 67% when buying a nutrition bar, per Packaged Facts’ 2017 Nutrition Shakes & Bars.

    Sales of liquid nutritionals/meal replacements reached $5.4 billion for the year ended Dec. 2, 2018, per IRI. Premier Protein led unit growth, up 39%; followed by Boost 28%, Slim Fast 10%, and Ensure 9%. Unit sales of KIND intrinsic health value bars grew 693%, the Rx Bar 160%, Atkins 30%, and Quest bars up 25%, per IRI.

    Nearly one-third (30%) of non-dairy milk consumers said extra protein would encourage them to drink more non-dairy milk, per Mintel’s Plant-based Proteins - US - May 2019. Watch for growth in waters with added protein.

    “High protein” is among the top claims driving growth in the dairy sector. fairlife’s ultra-filtered high-protein, high-calcium fresh milks led unit sales growth in the whole milk and reduced fat sectors, up 47% and 37%, respectively, for the year ended Aug. 12, 2018. High-protein ice cream continues to post strong gains. 

    Sales of meat alternatives reached $878 million, according to FMI’s 2019 the Power of Meat, up 19.2% vs. 2018. Meat alternatives with pea, soy, or wheat proteins alone or in combination with other ingredients scored the highest for purchase intent; followed by brassica vegetables, chickpeas, pulses, rice, eggs, and quinoa, per Mintel’s 2018 What Consumers Really Think About Meal Replacements. 

    IRI’s 2019 State-of-the-Snack Food Industry reported that sales of meat, cheese, egg, and nut combination protein packs jumped 24% in 2018. IRI projected sales of high-protein snacks made with chickpeas will grow 35% in the next few years; with beans up 25%.

    Sales of produce products (e.g., salads), carrying a “high protein” claim on the package jumped 147% for the year ended Jul. 23, 2018, per Nielsen. 

    High protein breads/toast remain a big idea; four in 10 believe that sprouted grains deliver more protein, per Packaged Facts’ August 2016 Ancient and Sprouted Grains report.


    Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt
    Sloan Trends, Inc.

    Dr. A. Elizabeth Sloan and Dr. Catherine Adams Hutt are president and chief scientific and regulatory officer, respectively, of Sloan Trends, Inc., Escondido, CA, a 20-year-old consulting firm that offers trend interpretation/predictions; identifies emerging high potential opportunities; and provides strategic counsel on issues and regulatory claims guidance for food/beverage, supplement and pharmaceutical marketers. For more information: E-mail: lizsloan@sloantrend.com; Website: www.sloantrend.com.
    Related Searches
    • Sarcopenia
    • Bone Health
    • Nutraceuticals
    • Drink
    Related Knowledge Center
    • Healthcare Trends
    • Herbs & Botanicals
    • Energy
    Suggested For You
    Seeding Innovation with Plants & Protein Seeding Innovation with Plants & Protein
    Cargill Cuts Plastic Packaging for Vegetable Oils Cargill Cuts Plastic Packaging for Vegetable Oils
    Mintel Identifies ‘Sub-Zero Waste’ as Top Global Beauty & Personal Care Trend Mintel Identifies ‘Sub-Zero Waste’ as Top Global Beauty & Personal Care Trend
    Topicals & Ingestibles Head in New Directions Topicals & Ingestibles Head in New Directions
    Simply Good Foods Company to Acquire Quest Nutrition for $1 Billion Simply Good Foods Company to Acquire Quest Nutrition for $1 Billion
    Getting Ahead of the Curve: Energy Gen 2 Getting Ahead of the Curve: Energy Gen 2
    Natural Formulas Bolster Energy & Vitality Natural Formulas Bolster Energy & Vitality
    Clean & Fresh:  Innovation Saturates  Beverage Market Clean & Fresh: Innovation Saturates Beverage Market
    Move Over Mainstream, Healthy Foods Are Here to Stay Move Over Mainstream, Healthy Foods Are Here to Stay
    Plant-Based Sweeteners Offer Natural Appeal Plant-Based Sweeteners Offer Natural Appeal
    HPA-China to Host Annual Nutrition & Health China Summit in Shanghai HPA-China to Host Annual Nutrition & Health China Summit in Shanghai
    Getting Ahead of the Curve: Digestive Health (Gen 2) Getting Ahead of the Curve: Digestive Health (Gen 2)
    Turmeric & Curcumin: Rising Stars of the Nutrition World Turmeric & Curcumin: Rising Stars of the Nutrition World
    Fermented Formulas: Traditional Processing Method Appeals to Modern Consumers Fermented Formulas: Traditional Processing Method Appeals to Modern Consumers

    Related TrendSense

    • Cardiovascular Health | Consumer Trends | Healthcare Trends | Healthy Aging | Sports Nutrition | Weight Management/Weight Loss
      Getting Ahead of the Curve: The Exercise as Medicine Movement

      Getting Ahead of the Curve: The Exercise as Medicine Movement

      A reimagining of health offers brands a fresh opportunity to tailor product forms, messages, and multi-functional solutions for consumers.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.20

    • Cardiovascular Health | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Vitamins
      Getting Ahead of the Curve: COVID Refocuses Attention on Heart Health

      Getting Ahead of the Curve: COVID Refocuses Attention on Heart Health

      Still the number one killer in the U.S., heart disease needs reconsideration from consumers and brands.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 10.01.20

    • Cardiovascular Health | Digestive Health | Energy | Healthcare Trends | Herbs & Botanicals | Immune Function | Medical Nutrition | Minerals | Proteins, Peptides, Amino Acids | Vitamins | Weight Management/Weight Loss
      Getting Ahead of the Curve: Food as Medicine

      Getting Ahead of the Curve: Food as Medicine

      More consumers are looking for specific health benefits from their purchases, compared to passive messages like ‘clean label.’
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.06.20


    • Consumer Trends | Dietary Supplements | Healthy Aging | Herbs & Botanicals | Immune Function | Minerals | Mood Health & Sleep | Vitamins
      Getting Ahead of the Curve: Immunity in the ‘New Normal’

      Getting Ahead of the Curve: Immunity in the ‘New Normal’

      A surge in sales during the COVID-19 outbreak provides a good indication of what supplement consumers prioritize for optimizing their health.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 04.15.20

    • Consumer Trends | Healthcare Trends | Mood Health & Sleep
      Getting Ahead of the Curve: Natural Sleep Aids: Gen 2

      Getting Ahead of the Curve: Natural Sleep Aids: Gen 2

      The marketability of nutraceutical sleeplessness/insomnia products has been accelerating rapidly.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.02.20

    • Cognitive Function | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Healthy Aging | Herbs & Botanicals | Mood Health & Sleep | Omega-3s | Vitamins
      Getting Ahead of the Curve: Cognitive Fitness

      Getting Ahead of the Curve: Cognitive Fitness

      Across the board, consumers need solutions for emotional health, energy/sleep, focus, and mental performance.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.19


    • Consumer Trends | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Proteins, Peptides, Amino Acids | Sports Nutrition | Vitamins
      Getting Ahead of the Curve: Energy Gen 2

      Getting Ahead of the Curve: Energy Gen 2

      A top concern among consumers, energy offers product developers fresh opportunities.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.03.19

    • Consumer Trends | Dietary Supplements | Digestive Health | Functional Foods & Beverages | Healthcare Trends | Probiotics & Prebiotics
      Getting Ahead of the Curve: Digestive Health (Gen 2)

      Getting Ahead of the Curve: Digestive Health (Gen 2)

      The microbiome and prebiotics have gained mainstream attention.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.02.19

    • Bone & Joint Health | Consumer Trends | Dietary Supplements | Energy | Functional Foods & Beverages | Healthcare Trends | Healthy Aging | Mood Health & Sleep | Proteins, Peptides, Amino Acids | Sports Nutrition
      Getting Ahead of the Curve: The Fit Consumer

      Getting Ahead of the Curve: The Fit Consumer

      Over the past five years, physical activity and mental/emotional health have become more prominent health/wellness goals.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.01.19


    • Bone & Joint Health | Cardiovascular Health | Consumer Trends | Dietary Supplements | Energy | Fiber & Carbohydrates | Functional Foods & Beverages | Herbs & Botanicals | Immune Function | Mood Health & Sleep | Nutrition Bars & Snacks | Omega-3s | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Sports Nutrition
      Getting Ahead of the Curve: Consumers Seeking Specialty Nutritionals

      Getting Ahead of the Curve: Consumers Seeking Specialty Nutritionals

      Younger generations in particular are moving away from multivitamins and embracing specialty solutions.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.06.18

    • Consumer Trends | Digestive Health | Immune Function | Mood Health & Sleep | Natural/Organic | Regulations
      Getting Ahead of the Curve: Natural OTCs

      Getting Ahead of the Curve: Natural OTCs

      Consumers are increasingly opting for healthcare products that are more natural and drug-free, yet safe and effective.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc 10.02.18

    • Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Natural/Organic | Pet Nutraceuticals
      Getting Ahead of the Curve: Naturally Clean

      Getting Ahead of the Curve: Naturally Clean

      Demand for foods that are free from artificial additives reached an all-time high last year.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 07.02.18


    • Bone & Joint Health | Consumer Trends | Digestive Health | Energy | Healthcare Trends | Healthy Aging | Sports Nutrition | Weight Management/Weight Loss
      Getting Ahead of the Curve: Conditional Redirections

      Getting Ahead of the Curve: Conditional Redirections

      Traditional notions of which health ailments concern specific generations have shifted, leading to new opportunities.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 05.01.18

    • Proteins, Peptides, Amino Acids
      Getting Ahead of the Curve: Mobility

      Getting Ahead of the Curve: Mobility

      Products that help consumers to stay active and mobile with age are in high demand.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 03.01.18

    • Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Natural/Organic | Quality & Safety | World Markets
      Getting Ahead of the Curve: Sustainability (Gen 2)

      Getting Ahead of the Curve: Sustainability (Gen 2)

      For foods and dietary supplements, sustainability has come to mean higher quality products that command a premium price.
      By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc. 12.04.17

    Trending
    • Nestlé To Sell North American Water Brands
    • House Resolution Calls For CDC And FDA To Back Vitamin D For COVID-19
    • Innova: Top Trends In Dairy Focus On Holistic Benefits
    • Carlson Launches New Grade Of Astaxanthin Gummies With Astaferm
    • Omega-3s Recommended In Australian Pregnancy Guidelines Update
    Breaking News
    • New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers
    • Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    • JRF Technology Debuts Elderberry Oral Film Strip
    • Danone Adds to Plant-Based Portfolio with Acquisition of Follow Your Heart Brand
    • Researchers Connect Gut Microbiome to Healthy Aging
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2021

    • Modern Snacking: Where Health & Indulgence Converge
    • More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    • A Growing Need for Mineral Supplementation
    • The Value of Vitamin D Testing
    • A Glance At The Eye Health Market
    • Citrus Support for the Blood Glucose-Immune System Connection
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers
    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    JRF Technology Debuts Elderberry Oral Film Strip
    Coatings World

    Latest Breaking News From Coatings World

    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    OQ Chemicals Increases Carboxylic Acids, Esters Prices
    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Japan to Lead APAC Assisted Reproductive Technology Devices Market
    Portescap Slotless Brushless DC Motors Receive ISO 13485 Certification
    FDA Breakthrough Device Designation Given to MI Transcatheter Heart Pump
    Contract Pharma

    Latest Breaking News From Contract Pharma

    High Purity New England Bolsters Biopharma Solutions Services
    AMRI Contributes to Efforts to Increase COVID-19 Vax Supply
    CatSci Opens New Site in UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Inahsi Naturals Achieves EU Compliance
    Biden Prioritizes PPP Relief for the Beauty Industry
    Christie Brinkley Joins SBLA Beauty
    Happi

    Latest Breaking News From Happi

    Clean Beauty Collective Supports EarthDay.org
    Freckle Pens Are Spot On!
    The Detox Market Partners with Good Face Project
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Lowe-Martin Adds 2 KODAK NEXFINITY Digital Presses
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UFlex adds capacity in packaging films
    CEC expands into labels and packaging with Heidelberg
    ABG delivers Digicon Series 3 to UK printer
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Forbes Ranks Rockline Among Best U.S. Employers
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    NuVasive Nabs Simplify Medical for $150M
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    RFID Locks Market to Reach $9.93 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login