Developed in response to the increasing demand by consumers for greater transparency, and cleaner and simpler dietary supplements, the Clean Label Alliance will offer expert guidance to companies bringing nutritional supplements to consumers. As supplement manufacturers transition to cleaner labels, they must overcome both formulation and production challenges. The Clean Label Alliance will offer premium resources and technical solutions to help manufacturers to produce clean-label supplements more easily and efficiently.
Beth Tormey, senior vice president, head of global business unit, Lonza Consumer Health & Nutrition, commented: “Approximately 80% of consumers now want to know what is in the products they use. Manufacturers know how to make supplements in the traditional way, but they may not have the experience in-house to make the transition to clean-label products to meet this growing demand. The Clean Label Alliance bridges this gap and applies years of combined member expertise in clean-label ingredients, formulations, dosage forms and manufacturing to help supplement makers get more desirable products to market faster.”