08.27.18
Campbell Soup Company, the makers of V8, have launched V8+Hydrate, a new plant-based hydration beverage that harnesses the natural goodness of sweet potato juice. The beverage taps into the naturally occurring electrolytes and glucose of the sweet potato and blends it with water—creating an isotonic beverage that quickly replenishes fluids and nutrients.
With only 45-calories in each 8-oz can, V8+Hydrate has one full serving of vegetables, no artificial sweeteners, is non-GMO, gluten free and vegan friendly. The refreshing plant-powered hydration drink is available in three flavors: Strawberry Cucumber, Coconut Watermelon, and Orange Grapefruit. In a recent consumer study, V8+Hydrate Strawberry Cucumber was proven to have a preferred taste over the leading plant-based water, Vita Coco Pure Coconut Water, the company said.
“As the vegetable nutrition experts for over 80 years, we know our consumers are seeking to live healthier lifestyles and turning to products that contain added nutrients and functionality,” said Diego Palmieri, chief marketing officer of U.S. Meals & Beverages at Campbell Soup Company. “V8+Hydrate is a beverage that responds to key consumer demands with a clean, crisp, great taste, and at a more accessible price point. Whether you’re on the go, or just finishing your work-out, V8+Hydrate brings a full-suite of benefits to the table through the inherent goodness of sweet potatoes.”
With only 45-calories in each 8-oz can, V8+Hydrate has one full serving of vegetables, no artificial sweeteners, is non-GMO, gluten free and vegan friendly. The refreshing plant-powered hydration drink is available in three flavors: Strawberry Cucumber, Coconut Watermelon, and Orange Grapefruit. In a recent consumer study, V8+Hydrate Strawberry Cucumber was proven to have a preferred taste over the leading plant-based water, Vita Coco Pure Coconut Water, the company said.
“As the vegetable nutrition experts for over 80 years, we know our consumers are seeking to live healthier lifestyles and turning to products that contain added nutrients and functionality,” said Diego Palmieri, chief marketing officer of U.S. Meals & Beverages at Campbell Soup Company. “V8+Hydrate is a beverage that responds to key consumer demands with a clean, crisp, great taste, and at a more accessible price point. Whether you’re on the go, or just finishing your work-out, V8+Hydrate brings a full-suite of benefits to the table through the inherent goodness of sweet potatoes.”
