• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

    (Re)Open for Business: China’s Strong Demand for Natural Products Spells Opportunity for U.S. Brands

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders

    KA! Empathogenics: Creating Calm and Connectedness with Inspiration from Nature

    Moms Raise the Bar for Kids Supplements
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing

    BGG Receives Patent for Saw Palmetto ID Method

    The Pet Health Boom: Supplement Growth Set to Build on Rapid Expansion

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    ‘Uniquely Unbound’: Releasing the Potential, and Genius, of Walnuts

    Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion

    Gaming and Esports Health Concerns

    Bioiberica’s DAOgest Authorized as Novel Food ingredient in EU

    Review Finds No Causative Connection Between Dietary Supplements and Eating Disorders
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    JRS Pharma

    Premium Labels & Packaging Solutions

    Bioenergy Life Science, Inc. (BLS)

    Nutrition21, LLC
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    JRS Pharma

    Premium Labels & Packaging Solutions

    Bioenergy Life Science, Inc. (BLS)

    Nutrition21, LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    DSM Enters B2C Personalized Nutrition Market with Investment in Mixfit

    Consumer demand for personalized nutrition is growing fast.

    07.10.18
    Royal DSM has acquired an equity stake in personalized nutrition company Mixfit Inc. and is now Mixfit’s largest shareholder with approximately 50% of shares. Financial details were not disclosed.
     
    Mixfit is a privately-held personalized nutrition solution start-up company based in Boston, MA. This investment builds on the previously announced partnership between DSM and Mixfit and combines DSM’s expertise in essential micronutrients with the technological edge of Mixfit to analyze health data in real-time, address nutritional gaps in an effective way and supporting a healthy lifestyle.
     
    Consumer demand for personalized nutrition is growing fast and there are few companies that are able to deliver solutions from production to consumer (end-to-end solutions). Personalized Nutrition is one of DSMs key pillars for future growth and differentiation. The investment will allow DSM to become a leader in utilizing technologies from the Fourth Industrial Revolution (such as Artificial Intelligence (AI) and blockchain) to advise consumers on their personal health status and deliver personalized solutions at home.
     
    In May 2018, at Vitafoods Europe, Mixfit launched the prototype of its Intelligent Nutrition Assistant (Mina). Mina analyzes a person’s unique makeup, alongside their diet, lifestyle and health goals, to create and dispense beverages containing a customized mix of DSM’s Quali Blends with vitamins and minerals throughout the day. Combining DSM’s safe, effective, and high-quality ingredients, customized solutions and Mixfit’s advanced machine learning technology means consumers can receive the nutrients they need at the time they need them, from the convenience of their own home or office. Additionally, Mina provides users with proactive nutritional recommendations, helped by DSM’s position as a trusted leader in scientific research on the role of micronutrients for specific health benefits.
     
    “As consumers across the world become more engaged in their health and well-being, there is a growing need for a more personalized approach to nutrition. This acquisition connects the complementary and unique expertise of both DSM and Mixfit to support consumers in achieving their nutrition goals and to support our mission to help keep the world’s growing population healthy. It is an important milestone in the execution of our personalized nutrition strategy to build a platform and extend it to the consumer,” said Jeremy Xu, president of DSM Human Health & Nutrition.
     
    Reza Zanjani, Mixfit president and CEO added: “Personalization is the future of nutrition. By combining DSM’s scientific background and high-quality micronutrients with Mixfit’s unique digital knowledge and experience in personalized nutrition, we are ensuring that Mina improves the lives of health-conscious consumers worldwide. We’re happy to expand into targeted, health-oriented boosters for specific health benefits with DSM as our largest shareholder.”
    Related Searches
    • vitamins
    • Health
    • dsm
    • Nutritional
    Related Knowledge Center
    • Healthcare Trends
    • Medical Nutrition
    • Consumer Trends
    Suggested For You
    Vitafoods Europe Event Info Vitafoods Europe Event Info
    Companies Have a Long Way to Go Toward Educating Consumers about Nutrition Companies Have a Long Way to Go Toward Educating Consumers about Nutrition
    Food and Health Survey: One-Third of Americans Are Dieting Food and Health Survey: One-Third of Americans Are Dieting
    From Essential Oils to Ashwagandha: Trending Ingredients at Vitafoods Europe From Essential Oils to Ashwagandha: Trending Ingredients at Vitafoods Europe
    Naturex Highlights Innovations in Heart Health & Vitamin C Naturex Highlights Innovations in Heart Health & Vitamin C
    Investor Meeting for Growth-Stage Companies Set for June 27-28 in Toronto Investor Meeting for Growth-Stage Companies Set for June 27-28 in Toronto
    International Flavors & Fragrances to Acquire Frutarom for $7.1 Billion International Flavors & Fragrances to Acquire Frutarom for $7.1 Billion
    DSM Invites Attendees to Discover the Nutrition of the Future DSM Invites Attendees to Discover the Nutrition of the Future
    HPA-China Hosting Annual Nutrition & Health Summit in Shanghai HPA-China Hosting Annual Nutrition & Health Summit in Shanghai
    Aging Consumers & New Technology Fuel the Radically Changing Healthcare Landscape Aging Consumers & New Technology Fuel the Radically Changing Healthcare Landscape
    The Lifelong Pursuit of Healthy Aging The Lifelong Pursuit of Healthy Aging
    Broadening Implications for Digestive Health & Targeted Nutritional Solutions Broadening Implications for Digestive Health & Targeted Nutritional Solutions
    DSM Opens Seven-Acre Solar Field DSM Opens Seven-Acre Solar Field
    Tespo Raises $3.5M in Series A Funding Led by DSM Venturing Tespo Raises $3.5M in Series A Funding Led by DSM Venturing
    Demand for Protein Propels Market Diversity & Product Innovation Demand for Protein Propels Market Diversity & Product Innovation

    Related Live From Shows

    • Contract Manufacturing | Dietary Supplements
      Vitafoods Europe Event Info

      Vitafoods Europe Event Info

      The global nutraceutical conference
      05.02.23

    • Consumer Trends | Healthcare Trends
      Companies Have a Long Way to Go Toward Educating Consumers about Nutrition

      Companies Have a Long Way to Go Toward Educating Consumers about Nutrition

      There’s a sizable gap in understanding about nutrition and health.
      By Sean Moloughney, Editor 06.04.18

    • Breaking News | Cardiovascular Health | Consumer Trends | Energy | Healthcare Trends | Industry & Market News | Natural/Organic | Weight Management/Weight Loss
      Food and Health Survey: One-Third of Americans Are Dieting

      Food and Health Survey: One-Third of Americans Are Dieting

      About 20% ranked heart health as their top desired benefit, followed by weight loss/management (18%) and energy (13).
      05.22.18


    • From Essential Oils to Ashwagandha: Trending Ingredients at Vitafoods Europe

      From Essential Oils to Ashwagandha: Trending Ingredients at Vitafoods Europe

      From hemp to kombucha to Ayurvedic herbs, consumers are looking to traditional therapeutic formulas with longstanding use.
      05.21.18

    • Naturex Highlights Innovations in Heart Health & Vitamin C

      Naturex Highlights Innovations in Heart Health & Vitamin C

      Sweoat Brans, Aronox aronia berry extract, and Acerolife took centerstage.
      05.21.18

    Loading, Please Wait..
    Trending
    • Soviets Took Probiotics To The Next Level
    Breaking News
    • Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    • BGG Receives Patent for Saw Palmetto ID Method
    • Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    • Inulinase Enzymes May Benefit Gut Symptoms of FODMAP Digestion
    • Verdure Sciences’ Boswellia Ingredient Receives USP Verification
    View Breaking News >
    CURRENT ISSUE

    May 2023

    • Cellular Aging and Longevity: Ingredients for a New Age of Health
    • Addressing the Plastic-Packaging Problem: Getting to Zero-Waste with Zero Compromise
    • Moms Raise the Bar for Kids Supplements
    • Building on Steps to Improve Children’s Health Around the World
    • FDA Remains Focused on Modernizing DSHEA
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Verdure Sciences Receives Award for Sustainable, Ethical Turmeric Sourcing
    BGG Receives Patent for Saw Palmetto ID Method
    Premium Label & Packaging Solutions Receives Safe Quality Food (SQF) Certification
    Coatings World

    Latest Breaking News From Coatings World

    Boeing Starts Construction on New St. Louis Facility
    Brand Finance: Post-COVID Recovery Slows for Chemicals Industry Battling Energy Crisis
    BCF Calls for Greater Urgency on REACH Impasse
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CareDx, Miromatrix Collaborate on Bioengineered Organs Research
    Capitainer Releases to Market its Fully Automated Sample Handler
    Titan Medical Licenses Most IP to Intuitive; CEO Steps Down
    Contract Pharma

    Latest Breaking News From Contract Pharma

    AVROBIO Sells Cystinosis Gene Therapy for $87.5 Million
    Meiji Seika Pharma, Adcock Ingram Pharma Complete Construction of New Manufacturing Facility
    JSR Life Sciences Consolidates KBI Biopharma and Selexis SA
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Unilever Uses AI for Product Development
    Beautycounter Names New Interim CEO
    Shaz & Kiks Available at Sephora
    Happi

    Latest Breaking News From Happi

    Covergirl Introduces Clean Fresh Yummy Gloss Collection
    Shaz and Kiks Launches at Sephora
    Beautycounter Appoints Board Director Mindy Mackenzie Interim CEO
    Ink World

    Latest Breaking News From Ink World

    ACTEGA, Makro Labelling to Advance Signite Technology
    BCF Requests Greater Urgency on REACH Impasse
    Updated Method Published for Entire BASF Product Portfolio
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    ACTEGA teams with Makro Labelling to advance Signite technology
    Constantia Flexibles and SB Packagings commence joint venture
    Inland donates new VersaStudio printer to local high school
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Mann+Hummel Names President Air Filtration Americas
    KNH Launches Eco-Friendly Menstrual Pads
    Niine Introduces India's First PLA-Based Sanitary Pads
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Enrollment Completed in Anika Therapeutics' Hyalofast Study
    Exactech Releases Next-Gen GPS Shoulder
    Data Shows Favorable Survivorship of MISHA Knee System & Reduction of Arthroplasty Risk in Patients
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    onsemi Presents Path to Accelerate Revenue Growth
    STMicroelectronics Introduces Waterproof MEMS Pressure Sensor
    Graphene Flagship to Join Euro Nano Forum 2023

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login