By Sean Riley, Senior Director, Media and Industry Communications, PMMI, The Association for Packaging and Processing Technologies04.02.18
By 2025, the global market for nutraceutical products is projected to reach $578.23 billion according to a December 2017 report by Grand View Research, Inc. As growing health concerns and an aging baby boomer population propel the North American nutraceuticals market at CAGR of more than 7.8% from 2016 to 2024, the packaging for these products must evolve with the demands of consumers.
The expanding reliance on e-commerce, the need for products to stand out on crowded shelves, continued demands for sustainability, and advancements in protective properties are all potential game-changers for brands looking to succeed in the nutraceuticals space.
E-Commerce Challenges
Online vitamin and supplement sales are increasing 12% faster than the e-commerce average. In fact, 77% of vitamin and supplement sales are made through Amazon alone, according to data from Slice Intelligence. As more nutraceutical brands look to boost online sales, these companies must also tackle the challenges posed by an e-commerce supply chain.
The expanding reliance on e-commerce, the need for products to stand out on crowded shelves, continued demands for sustainability, and advancements in protective properties are all potential game-changers for brands looking to succeed in the nutraceuticals space.
E-Commerce Challenges
Online vitamin and supplement sales are increasing 12% faster than the e-commerce average. In fact, 77% of vitamin and supplement sales are made through Amazon alone, according to data from Slice Intelligence. As more nutraceutical brands look to boost online sales, these companies must also tackle the challenges posed by an e-commerce supply chain.
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
