• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Solvay Invests in Suanfarma’s Vanillin Production

    GNC Adds Products from The Honest Company, Hers, and Womaness

    NSF and SCNM’s School of Nutrition Collaborate on Master of Science Program

    Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Solvay Invests in Suanfarma’s Vanillin Production

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds

    Leaven Essential to Launch Branded Botanical Extracts to Global Markets

    How Will China’s Immunity Gap Impact the Dietary Ingredients Supply Chain?

    Authenticating Ginkgo Biloba Leaf Extract: Lab Guidance Document Reviews Analytical Methods
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Experts Debate Role of Supplements in Improving Public Health in EU

    Solvay Invests in Suanfarma’s Vanillin Production

    GNC Adds Products from The Honest Company, Hers, and Womaness

    Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Experts Debate Role of Supplements in Improving Public Health in EU

    GNC Adds Products from The Honest Company, Hers, and Womaness

    Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds

    Red Seaweed Digestive Supplement for Cattle Could Reduce Enteric Methane Emissions by 80%

    Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Ecuadorian Rainforest

    PhytoGaia Inc

    Xsto Solutions

    Botanic Healthcare LLC

    Aiya America, Inc. (Aiya Matcha)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Ecuadorian Rainforest

    PhytoGaia Inc

    Xsto Solutions

    Botanic Healthcare LLC

    Aiya America, Inc. (Aiya Matcha)
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    TrendSense

    Getting Ahead of the Curve: Mobility

    Products that help consumers to stay active and mobile with age are in high demand.

    Getting Ahead of the Curve: Mobility
    Getting Ahead of the Curve: Mobility
    Figure 1. Top 5 Ways Those With Conditions Prevent Them
    Getting Ahead of the Curve: Mobility
    Figure 2. Leading Global Exercise Trends, 2018
    Related CONTENT
    • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
    • Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions
    • Nutraceuticals for Men: Muscle Health and Performance Nutrition
    • Undenatured Type II Collagen Ingredient Backed by Study for Joint Health Benefits
    • Market Shifts in Joint and Muscle Health
    By Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends, Inc.03.01.18
    With a new demographic of super active consumers who consciously integrate physical exercise into their everyday routines—the oldest boomers now topping age 70—and millions of workers in physically demanding jobs trying to build muscle/strength/stamina, nutraceuticals and natural solutions that help consumers move more freely and stay pain-free will continue to be in high demand. 

    While being able to maintain normal activity/mental sharpness with age is by far the top health concern of those aged 50 and older in the U.S. and around the world, younger adults tend to focus more on improving their everyday well-being and performance. Fifty-one percent of younger consumers are very/extremely concerned about back/neck pain, 49% bone health/strength, 46% muscle health/muscle tone, and 39% joint pain.

    Getting a Move On
    Just over half (53%) of American adults exercised regularly last year, according to Mintel’s October 2017 “Healthy Lifestyles – U.S.” Those under age 40 are most likely to do so. Exercise is growing fastest among those age 65 and older.

    Exercise is now the most frequently chosen first step when trying to prevent many health problems, including issues of the heart, cognition, weight, fatigue, anxiety/stress, and joint pain/arthritis, per the Hartman Group’s 2017 Health + Wellness report (see Figure 1).



    Per the National Sporting Goods Association’s 2017 “Sports Participation in the US,” walking is the top sport/exercise activity (with 106 million participants), followed by exercising with equipment (56 million), swimming (46 million), aerobic exercising (45 million), and jogging (44 million). One in five exercisers regularly include yoga and/or Pilates in their fitness regimen, 19% cardio machines/cycling/spinning, and 18% elliptical/stair/rowing equipment, per Mintel.

    More so than the general population, exercisers are much more interested in looking better (44%), toning muscles (39%), and losing weight (36%). Improvements in body composition (46%) and fitness level (39%) are the top motivators to keep up their exercise regimens, per Mintel. 

    Only 30% of those aged 18-34 and 26% aged 25-34 meet the National Institutes of Health’s (NIH) guidelines for muscle strengthening activities. Muscle/strength building and weight loss are the top two reasons Americans buy personal fitness products, per ECRM/HellaWella’s 2016 consumer survey. 

    Not surprisingly, body weight and strength training, as well as flexibility (e.g., yoga) have made it into the top 10 hot global exercise trends for 2018, according the American College of Sports Medicine’s annual global survey of exercise professionals (see Figure 2).


    Conditional Mobility
    Arthritis is the leading cause of disability in the U.S. and the condition responsible for the most lost work days. One in four adults, or 54 million Americans, have doctor-diagnosed arthritis; 31 million osteoarthritis, per the Arthritis Foundation. Two-thirds of those with arthritis are under age 65.

    Half (49%) of those with arthritis also have heart disease, 47% diabetes, 44% high blood pressure, and 31% are also obese. Although Blacks and Hispanics have a lower incidence of arthritis, they experience more severe pain.

    Lower back pain was the type of physical pain most often suffered by 58% of U.S. adults in 2016, followed by joint pain/soreness 50%, muscle pain 44%, neck pain/soreness 38%, foot pain 31%, and 24% hand or wrist pain, per Packaged Facts’ January 2017 “Pain Management in the U.S.”  Low back pain accounted for 58% of pain limiting their everyday function.

    Leisure activities, sports, and work around the house contribute to 18 million sprains per year, mostly among those aged 18-44, per the Centers for Disease Control and Prevention’s (CDC) 2017 “Musculoskeletal Report.” 

    Four in 10 consumers took a supplement for minor, everyday pain vs. 60% an OTC product, per Packaged Facts; 7% visited an acupuncturist for pain, 5% a chiropractor, and 5% a massage therapist.

    In 2017, sales of joint supplements reached $1.7 billion, up 1.6%, per Nutrition Business Journal (NBJ); omega-3 fish oils reached $1.2 billion. 

    According to the Council for Responsible Nutrition’s (CRN) 2017 Consumer Supplement Survey, 16% of supplement users take them for joint health; 23% aged 55 and older; 9% of supplement users took glucosamine and/or chondroitin; 13% of those aged 55 and older.

    One in five used pain-relieving rubs, liquids/wraps; 16% for backaches, 10% arthritis pain, and 7% sport/exercise pain, per Packaged Facts. 

    Obesity also limits exercise; 165 million Americans are overweight and 86 million obese, per 2017 statistics from the American Heart Association.

    Aging
    Concerns about mobility start to appear at ages 50-64 when there is an awareness of muscle and bone loss with aging.

    According to a 2016 Abbott/AARP survey, 70% of adults age 50 and older are aware of losing muscle with age; 34% are extremely concerned. More than 60% said their top concern about muscle loss was decreased mobility, loss of strength, and loss of independence; 50% cited being less active and the ability to fight infections as top issues. One in two adults 55 years and older wished they had more strength/energy to participate in the activities they enjoy.

    Seven in 10 would increase their protein intake to minimize the risk of losing muscle/lean body mass. One in four over age 50 said their doctor had talked to them about muscle loss.

    Loss of strength (40%) and muscle loss (21%) were also among the top concerns of the 35% of those aged 50 and older who had been hospitalized with a serious/chronic health condition, per Abbott.

    In the U.S., 45% of those over 65 years old already have sarcopenia, defined by low muscle mass and low muscle quality/function. Only 17% meet the NIH Muscle Strength guidelines, 13% age 75 and older. Over half (55%) of those over age 50 have trouble rising from a chair (without arms).

    Globally, more than 50% of those over 80 years have sarcopenia, per the World Health Organization (WHO). One-third of adults over age 70 fall every year.

    Osteoporosis is projected to rise among men age 70 and older, according to the NIH. One in two women and one in five men over 50 years will suffer osteoporotic fractures.  
    Calcium supplements are projected to top $1.2 billion, according to NBJ, up a mere 0.4% in 2018. One-quarter of supplement users take supplements for bone health; 17% of men, 28% of women, and 32% aged 55 and older.

    Mobility is the most common disability among those age 65 and older; 15.7 million have difficulty walking/climbing stairs. Three-quarters of adults define old age by not being able to live independently anymore; 45% by having trouble walking up the stairs.

    The proportion of current users of assistive devices/technology increases with age, from 20% at age 70 to 90% at age 90, per WHO.

    Food & Beverages
    Two-thirds of consumers are looking to foods/beverages to help build their physical strength/muscle, according to FMI’s 2016 Shopping for Health report. Just over half of millennials (53%) associated meat with building physical strength/muscle; 42% poultry, according to FMI’s Power of Meat report.

    In 2017, 37% of adults consumed sports drinks. Packaged Facts estimated that sales of sports and energy drinks will reach $23 billion in sales, up 5% in 2018 (Energy and Sports Drinks, May 2017); hardcore sports beverages are over $900 million, up 15%; weight loss meal supplements will reach $4.1 billion in 2018; nutrition bars $6 billion, up 12% in 2018. 

    Protein remains an essential part of the mobility mix (Sloan and Adams Hutt, “Emerging Market Opportunities for Next Generation Proteins,” Nutraceuticals World, October 2017).

    Dietary Supplements
    Sales of sports nutrition supplements will reach $5 billion in 2018, per NBJ, up 6.7%; sports nutrition powder $5.4 billion, up 6.6% in 2018. One-quarter of supplement users take protein supplements; 39% of those aged 18-34; 21% age 35-54; 13% age 55 and older, per CRN.

    Four in 10 consumers are looking for supplements that help develop heathier muscle/tone; 38% healthier/stronger bones; while 36% want to help maintain bone, joint, and muscle integrity, per HealthFocus. 
    Related Searches
    • Performance
    • Sarcopenia
    • equipment
    • Natural
    Related Knowledge Center
    • Proteins, Peptides, Amino Acids
    Suggested For You
    Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
    Nutraceuticals for Men: Muscle Health and Performance Nutrition Nutraceuticals for Men: Muscle Health and Performance Nutrition
    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions
    Undenatured Type II Collagen Ingredient Backed by Study for Joint Health Benefits Undenatured Type II Collagen Ingredient Backed by Study for Joint Health Benefits
    Market Shifts in Joint and Muscle Health Market Shifts in Joint and Muscle Health
    Dietary Supplement Listing Bill Introduced in Senate Dietary Supplement Listing Bill Introduced in Senate
    Vitamin K Status Associated with Cognitive Test Performance in Elderly Adults Vitamin K Status Associated with Cognitive Test Performance in Elderly Adults
    Dietary Supplement ‘Champion,’ and DSHEA Architect, Sen. Orrin Hatch Dies at 88 Dietary Supplement ‘Champion,’ and DSHEA Architect, Sen. Orrin Hatch Dies at 88
    Tocotrienols Appear to Offer Benefit in In Vitro Model of Alzheimer’s Tocotrienols Appear to Offer Benefit in In Vitro Model of Alzheimer’s
    Ovaterra Launches New Prenatal Vitamins Ovaterra Launches New Prenatal Vitamins
    Sugar Content Claim Litigation on the Rise Sugar Content Claim Litigation on the Rise
    Bridging Gaps in Women’s Health with Renewed Attention Bridging Gaps in Women’s Health with Renewed Attention
    Autophagy (the Body’s Garbage Disposal) Key to Cellular Renewal Autophagy (the Body’s Garbage Disposal) Key to Cellular Renewal
    Blue California: Delivering Sustainable, Evidence-Based Solutions for a Healthy Mind and Body Blue California: Delivering Sustainable, Evidence-Based Solutions for a Healthy Mind and Body
    Single-Center Study Evaluates Effects of Novel Retinol and Cannabidiol Combination Topical on Facial Skin Single-Center Study Evaluates Effects of Novel Retinol and Cannabidiol Combination Topical on Facial Skin

    Related Content

    • Cancer Risk | Omega-3s | Research | Vitamins
      Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults

      Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults

      A three-year, multicenter trial known as DO-HEALTH tracked 2,157 older adults who took vitamin D and/or omega-3s both with and without exercise.
      By Mike Montemarano, Associate Editor 05.06.22

    • Bone & Joint Health | Cancer Risk | Cardiovascular Health | Consumer Trends | Dietary Supplements | Healthcare Trends | Healthy Aging | Mood Health & Sleep | Sports Nutrition
      Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

      Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

      In all aspects of health, prevention pays off.
      By Sean Moloughney, Editor 05.03.22

    • Bone & Joint Health | Dietary Supplements | Healthy Aging | Herbs & Botanicals | Men's Health | Research | Sexual & Reproductive Health
      Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Men have increasing options for dietary supplements and nutritional products that can meet them where they are in age, health status, and motivation.
      By Mike Montemarano, Associate Editor 05.03.22


    • Bone & Joint Health | Breaking News | Proteins, Peptides, Amino Acids | Research News | Sports Nutrition
      Undenatured Type II Collagen Ingredient Backed by Study for Joint Health Benefits

      Undenatured Type II Collagen Ingredient Backed by Study for Joint Health Benefits

      The ingredient, UC-II, showed significant improvements in flexibility and comfort in 96 active, healthy participants.
      04.29.22

    • Market Shifts in Joint and Muscle Health

      Market Shifts in Joint and Muscle Health

      It’s time to re-think our approach to the market. Register for our FREE Webinar on May 25th at 2PM EST!
      04.28.22

      Breaking News
      • Solvay Invests in Suanfarma’s Vanillin Production
      • GNC Adds Products from The Honest Company, Hers, and Womaness
      • NSF and SCNM’s School of Nutrition Collaborate on Master of Science Program
      • Walgreen’s Brand Vitamins and Supplements First to Carry UL Verified Mark
      • Tocotrienols May Aid Weight Loss and Cognitive Performance, Animal Study Finds
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Solvay Invests in Suanfarma’s Vanillin Production
      GNC Adds Products from The Honest Company, Hers, and Womaness
      NSF and SCNM’s School of Nutrition Collaborate on Master of Science Program
      Coatings World

      Latest Breaking News From Coatings World

      PPG Launches HOMAX TEX>>PRO Texture System by PPG
      New Digital Solution from Interpon Helps Customers Bring Colors to Life
      What Are You Reading?
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Texas Medical Center Partners with Enterprise Ireland
      MMT Acquires Medical Production Technology Europe
      Avanos Recalls Cortrak*2 Over Potential Enteral Tube Misplacement
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Catalent Introduces UpTempo Virtuoso Platform
      Elicio Therapeutics Enters Clinical Supply Agreement with Regeneron
      Reaction Biology Expands Executive Leadership Team
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      A Look at Machine Gun Kelly's $30K Diamond Mani
      Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
      Maggie Q Launches Beauty Supplement
      Happi

      Latest Breaking News From Happi

      Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way
      Nautica Introduces Nautica Oceans Pacific Coast Collection
      Thread Beauty Launches Vegan Lip Gloss Collection
      Ink World

      Latest Breaking News From Ink World

      INX to Highlight Color Perfection Program, INX University at GulfCan
      Kornit Hosts Kornit Fashion Week London 2022
      Zeller+Gmelin Launches UV-Curable and Water-Based Inkjet Inks
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Schreiner ProTech introduces new PCS solution for electric vehicle charging
      FTA and FFTA announce 2022-2023 board updates
      Bar Graphic and J&J Converting open US demo center
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Essity Wins Innovation Award at Interclean
      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Denise Pedulla Appointed as Chief Legal Officer at Conformis
      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Google Cloud, Saule Technologies and Columbus Energy Begin Strategic Cooperation
      JDI Develops eLEAP, World’s First Maskless Deposition + Lithographic OLED
      Toppan Develops Temperature Logger Label for Long-Distance Transportation

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login