Sales of herbal powders have been rapidly increasing, solidifying the drinkable powders as an emerging supplement industry trend, Nature’s Way noted. "Consumers are demanding high-quality herbal powders because they can easily be added to the beverages people are already drinking," said Christopher Oswald, licensed nutritionist at Nature's Way. "At Nature's Way, we are committed to bringing consumers herbal innovations that allow them to get the benefits of their favorite supplements in new and convenient ways."
The new line of Single Herb Powders includes:
- Turmeric Powder, featuring premium turmeric extract standardized to 95% curcuminoids per serving. This means that curcumin, a principal chemical in turmeric which supports antioxidant pathways in the body, is delivered in a potent dose to maximize absorption in support of joint health.
- Beet Root Powder, containing superior quality, beet root that makes it a source of energy.
- Activated Coconut Charcoal Powder, which enlists the natural absorption properties of charcoal to capture pollutants and carry them out of the body, aiding passage through the digestive tract with detoxifying charcoal derived from charred coconut shells.