• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Kensing Acquires Vitae Naturals

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    United Plant Savers Launches First Film Festival
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Nutrition21, LLC

    Botanic Healthcare LLC

    ESHA Research

    PhytoGaia Inc

    Xsto Solutions
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Nutrition21, LLC

    Botanic Healthcare LLC

    ESHA Research

    PhytoGaia Inc

    Xsto Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Consumers Confused by Food & Health Messages

    Most people surveyed felt they should be consuming less sugar.

    Consumers Confused by Food & Health Messages
    Related CONTENT
    • Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
    • Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports
    • Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles
    • Nutrient Density Emerging as Nutrition Marketing Tool
    • Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports
    01.15.18
    U.K. consumers think that information about diet and health is confusing, and they would rather believe the Internet than a dietitian. In a survey of 2,000 consumers in the U.K., U.S., Spain and Australia, conducted by New Nutrition Business, 79% said they find messages surrounding health, food and nutrition confusing.
     
    Because of changing dietary advice, more and more people are uncertain about which foods are healthy or unhealthy. The foods that U.K. consumers are most confused about are dairy, eggs and butter.
     
    “Consumers in the U.K., and worldwide are confused about whether certain foods are healthy or not. Online sources are their go-to place for dietary information, where they often find contradictory advice. So, they pick and choose a dietary pattern that they believe suits them best and craft their own eating style,” said Joana Maricato, research manager at New Nutrition Business.
     
    Another contributing factor to the confusion is loss of trust in official dietary guidelines. When deciding what is healthy, the majority of U.K. consumers (34%) rely on online sources such as blogs rather than dietitians or nutritionists.
     
    In fact, only 14% of those surveyed would ask a dietitian for advice—just a few more people than the group (11%) who would watch a documentary.
     
    This tendency is strongest in Spain, where 46% of consumers go online for their health information.
     
    One thing most people surveyed did tend to agree on is that they should be consuming less sugar. In the U.K., 86% of consumers said they believe sugar is bad for their health and 89% said they would like to reduce the amount of sugar they eat every day.
     
    The idea that sugar is an enemy of health has become so strong that some consumers are avoiding foods that they see as sources of “hidden sugars” or even relatively low levels of naturally present sugars. Fruit juices, for example, were described as “high in sugar” by 46% of U.K. participants.
     
    At the same time, some consumers’ views on sugar and health are directly at odds with what nutrition science says; for example, 50% of those surveyed thought brown sugar was healthier than white sugar.
     
    These conflicting beliefs about sugar are a reflection of consumers’ overall uncertainty about what is healthy. 
    Related Searches
    • survey
    • Health
    • Dairy
    • Research
    Related Knowledge Center
    • World Markets
    • Consumer Trends
    Suggested For You
    Nootropics and Adaptogens Respond to Demand for Mind and Mood Support Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
    Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports
    Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles
    Nutrient Density Emerging as Nutrition Marketing Tool Nutrient Density Emerging as Nutrition Marketing Tool
    Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports
    Key Trends in Functional Foods and Beverages for 2022 and Beyond Key Trends in Functional Foods and Beverages for 2022 and Beyond
    Brazilians Beat Brits in ‘Food as Medicine’ Mindset, New Nutrition Business Reports  Brazilians Beat Brits in ‘Food as Medicine’ Mindset, New Nutrition Business Reports
    Younger Consumers Aren’t Averse to Dietary Fats Younger Consumers Aren’t Averse to Dietary Fats
    Bridging the Trust Gap Bridging the Trust Gap
    Consumers Seek Added Nutritional Boost from Antioxidants Consumers Seek Added Nutritional Boost from Antioxidants
    Survey: 29% of Consumers Willing to Eat Lab-Grown Meat; 33% Unsure Survey: 29% of Consumers Willing to Eat Lab-Grown Meat; 33% Unsure
    Naturex and Cura Global Health Sign Global Distribution Deal Naturex and Cura Global Health Sign Global Distribution Deal
    Hitting the Sweet Spot Hitting the Sweet Spot
    Refreshing Ideas for Healthy Snacks & Nutrition Bars Refreshing Ideas for Healthy Snacks & Nutrition Bars
    Après Plant-Based Protein Targets Female Consumers Après Plant-Based Protein Targets Female Consumers

    Related Breaking News

    • Breaking News | Cognitive Function | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Herbs & Botanicals | Industry & Market News | Mood Health & Sleep
      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support

      Product success is challenging, and rare, according to Julian Mellentin, who has authored a new strategy briefing.
      05.17.22

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Infant & Children's Health
      Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports

      Healthy Fats are a Key Kid’s Food Trend, New Nutrition Business Reports

      The consultancy service explained where the trend originates, and how one company has positioned itself accordingly.
      02.08.22

    • Consumer Trends | Dairy-Based Ingredients | Nutrition Bars & Snacks
      Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles

      Snacks and Nutrition Bars Remain Key Part of Consumer Lifestyles

      Despite an increase in at-home cooking, snacks and bars are rebounding and brands are adapting.
      By Sean Moloughney, Editor 01.26.22


    • Breaking News | Functional Foods & Beverages | Industry & Market News | Natural/Organic
      Nutrient Density Emerging as Nutrition Marketing Tool

      Nutrient Density Emerging as Nutrition Marketing Tool

      Nutrient density identifies the amount of beneficial nutrients in a food product (protein, fiber, vitamins/minerals) per energy content, weight, or serving.
      11.17.21

    • Bone & Joint Health | Breaking News | Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Industry & Market News | Proteins, Peptides, Amino Acids | Skin Health | World Markets
      Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports

      Collagen’s Surge Indicates Consumer Desire for Animal Proteins, New Nutrition Business Reports

      Compelling increases in online searches and social media discussions, especially among younger crowds, suggest people want more than just plant-based products.
      11.17.21

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    Breaking News
    • Kensing Acquires Vitae Naturals
    • CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kensing Acquires Vitae Naturals
    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Coatings World

    Latest Breaking News From Coatings World

    PPG to Announce Second Quarter 2022 Results July 21
    Evonik Unveils Range of Sustainable Liquid Polybutadienes
    Sika Expands Production of Concrete Admixtures in the U.S.
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Meddux Opens New Facility in Boulder, Colorado
    Siemens Healthineers & The Ohio State University Wexner Medical Center Enter Strategic Partnership
    Enrollment Underway in Attune Medical's IMPACT II Study
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Phastar Appoints Chris Schoonmaker as Chief Operations Officer
    Charles River Labs Opens Plasmid DNA CoE in Cheshire, UK
    EQT Private Equity Acquires SPT Labtech from Battery Ventures
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    WWP Beauty Unveils New Packaging Collections in Collaboration with Eastman
    Naples Soap Company to Open New Store in Venice, Florida
    Nectar Recruits 8-Year-Old YouTube Star to Launch Her Own Bath & Body Line
    Happi

    Latest Breaking News From Happi

    Pattern by Tracee Ellis Ross Expands into the UK
    Is a Recession Looming? US Q1 GDP Falls 1.6%
    Boots, No7 Beauty Brand Are No Longer for Sale
    Ink World

    Latest Breaking News From Ink World

    Temporary Content Title
    Amcor Lift-Off Initiative Shortlists Start-ups for Seed Funding
    Barentz Highlights Lincoln MFG’s New ISO 9001:2015 Certification
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    IST America celebrates 30 Years in NA
    Gallus helps Berry Global receive third FTA 'Best in Show' award
    ABG’s global sales team reunites for training event
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Suominen Launches Hydraspun Reserve
    Rockline's Springdale Campus Achieves 15 Million Safe Work Hours
    Emmanuelle Picard to Join Ahlstrom-Munksjö's Executive Management Team
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Tecomet Appoints Bill Dow as President & CEO
    Medacta, InSilicoTrials Partner on Orthopedic Device Development
    Researchers Develop Microfluidic Sensors to Improve Implant Survival Rates
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Avery Dennison Launches New Dual-Frequency RFID Inlay
    Avery Dennison Highlights New Approach to Apparel with ADX Lab
    trinamiX Face Authentication Protects Users from Fraud Attacks During Mobile Payments

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login