Health E-Insights: Provide an overview of the services ingredientsonline.com offers manufacturers?
Ms. Wang: ingredientsonline.com is an amazon.com-like e-commerce platform providing complete transparency in supply chain sourcing. ingredientsonline.com allows purchasing agents, R&D and C-level team members at the manufacturing level, quick and easy online access to hundreds of ingredients. These users can view just a single screen that provides complete transparency for factory of origin, downloadable QC documentation, factory-direct tiered pricing quotes and real-time U.S. inventory.
Health E-Insights: Is your platform a money saver for manufacturers?
Ms. Wang: By interacting with the ingredientsonline.com website, team members can now save time and money in their everyday workflow with complete transparency and peace of mind. The technology behind this e-commerce platform opens an entirely new online channel for sourcing and purchasing raw materials for the dietary supplement, food and beverage, cosmetic and animal nutrition industries.
Health E-Insights: Do you only offer innovative ingredients?
Ms. Wang: We offer over 800 ingredients for the dietary supplement, food, beverage, animal nutrition and personal care industries. These include vitamins, minerals, herbs/botanicals and specialty supplements.
Health E-Insights: What benefits do ingredient manufacturers get from working with ingredientsonline.com?
Ms. Wang: Factories, or those producing ingredients benefit by cutting out the middleman. This eliminates the mark-up that brokers and distributors charge, allowing them a more competitive market price. In addition, factories no longer need a U.S. infrastructure to warehouse, fulfill, invoice and collect on their orders. ingredientsonline.com provides all these services for our factory partners.
Health E-Insights: Have you found the supplement business has changed dramatically in the past five years?
Ms. Wang: ingredientsonline.com celebrated its second anniversary in August. That’s when the online platform was launched. I believe the supplement industry is experiencing disruption like many industries have before. Technology and transparency create efficiencies not seen before in the dietary supplement industry. These efficiencies in turn save time and money.
Health E-Insights: What is one characteristic that you believe every leader should possess?
Ms. Wang: Positive influence and motivation.
Health E-Insights: What is your idea of perfect happiness?
Ms. Wang: A wonderful, loving partner with whom to share my life.
Sheldon Baker is CEO of the Baker Dillon Group LLC and has created numerous nutraceutical marketing communications and public relations campaigns for many well-known companies and brands. For Health E-Insights interview consideration or public relations consulting, contact him at SBaker@BakerDillon.com.