By Alan Rownan, Ethical Labels Analyst, Euromonitor International12.04.17
Upheaval may be too strong a term, adjustment too weak. Regardless of how one categorizes the recent strategic changes geared toward meeting sustainability deadlines from some of the world’s major food and beverage players, one thing can be universally agreed upon—we’ve entered an unprecedented period of flux, brought on by ambitious corporate social responsibility (CSR) goal-setting, an increasingly essential ingredient for instilling confidence with consumers.
More established sustainability initiatives such as Fair Trade showed a relative stable performance over 2015 and 2016 in packaged food, hovering at just under $3.8 billion in retail value sales across both years. Rainforest Alliance exhibited a slightly more positive reflection than that of Fair Trade, showing $5.8 billion in value sales in 2016, the majority of this concentrated across North America and Western Europe, both regions collectively accounting for $5.2 billion in value sales.
UTZ certified within packaged food fell between Rainforest Alli
More established sustainability initiatives such as Fair Trade showed a relative stable performance over 2015 and 2016 in packaged food, hovering at just under $3.8 billion in retail value sales across both years. Rainforest Alliance exhibited a slightly more positive reflection than that of Fair Trade, showing $5.8 billion in value sales in 2016, the majority of this concentrated across North America and Western Europe, both regions collectively accounting for $5.2 billion in value sales.
UTZ certified within packaged food fell between Rainforest Alli
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