According to SOW Commercial Manager Paulina Penaloza, the new line ties in to the consumer trends such as the popularity of at-home-cooking, and consumer demand for healthier food options, particularly products containing plant-based protein.
“We created Seeds of Wellness after months of looking for these kinds of chia products to use at home and just not finding them,” Ms. Penaloza related.
The Seeds of Wellness line includes: gluten-free Chia Pasta (penne and fusilli); Chia Milk; Chia Shake; The Chia Baker (flour); Chia Crunch (toasted seeds); Chia Oil and Flavored Chia Oil; and Wake Up (sprinkle-on pasteurized chia seeds).
More and more people are getting back into the kitchen because they desire to be creative in prepping healthy and tasty meals for themselves and their families. “This is possible because Benexia chia is a naturally gluten-free, ancient whole grain,” Ms. Penaloza emphasized. “It is nutrient dense: composed of 40% dietary fiber, 22% protein, 20% omega-3 ALA (the richest plant source of ALA), vitamins, minerals, and antioxidants. It is also non-GMO.”
Seeds of Wellness chia products are made from certified 99.99% pure Benexia chia seed ingredients, with multiple certifications, including GAP Certification for agricultural process and full traceability; GMP & HACCP for selection and cleaning process; FSSC 22000 for Food Safety Management System Certification; and Halal and Kosher certification.
“Busy, health-conscious consumers want clean-labels, superior nutritional profiles, purity, and versatility, not to mention great taste,” said Ms. Penaloza. “Seeds of Wellness is a line that fulfills all these demands. Further, Benexia chia is also produced by a vertically integrated company, committed to producing our product in an environmentally friendly and sustainable manner. We proudly support our chia farmers, their families and communities.”