By Hope Lee, Senior Beverages Analyst, Euromonitor International06.02.17
Not everyone’s understanding of the term “natural” is the same, however, consumers walking down supermarket aisles all have an eye out for products with labels or packaging bearing the term. Euromonitor International’s research findings show that the description of “natural” is a self-governed practice from the manufacturer’s perspective; there is no conclusive and scientific definition for the term “natural” as it relates to foods and beverages.
The lack of a clear definition may cause confusion or harm the believability of natural claims. In view of the mindful eating trend, manufacturers are compelled to explore new ingredients for product development, and nurture “the next big thing” following the great success of coconut water.
Growth Categories: Natural Mineral Water
Naturally healthy (NH) mineral water benefits from multiple possible consumption occasions, premium hydration, and being an alternative f
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