The 2016 Zenith Report on Global Breakfast Drinks tracks the evolution of liquid breakfast products, analyzes a selection of key national markets and summarizes the trends, challenges and opportunities affecting future growth.
The 33 brand profiles offer product images as well as launch date, packaging type and size, pricing, ingredients, nutrients and positioning. Geographic coverage includes Australia and New Zealand, Brazil, China, France, the Philippines, Turkey, the United Kingdom and the United States.
Among other points highlighted in the Zenith report:
- Sanitarium initiated the trend in Australia when it launched Up&Go in 1998. The brand has since entered New Zealand and the U.K.
- Australia is the largest market, with a current retail value of A$200 million.
- The U.K. market has grown rapidly to sales totaling £15 million.
- The U.S. market has orientated more towards milk shakes, breakfast bars and food supplements.
"Breakfast is such an important meal and people are looking for products that save them time while providing the right balance of nutrients to start the day," commented Zenith Chairman Richard Hall. "Liquid breakfasts scarcely existed 20 years ago. Our report provides essential information for anyone wishing to take advantage of their future potential.”