reviews factors and trends impacting the growth of the global marketplace.
According to Future Market Insights analysts, significant demand for superfruits based antioxidants is expected to drive the growth of the global processed superfruits market during the forecast period. An increasing demand for ready-to-eat (RTE) foods and ready-to-drink (RTD) beverages is further likely to boost overall growth of the global processed superfruits market. The global processed superfruits market is also driven by several other factors such as increasing demand for antioxidants, rising income levels in emerging economies, substantial demand for multi-use food ingredients in the food and beverage industry, and increased awareness of the nutritional attributes of superfruits. The multiple uses of superfruits as natural food coloring, natural food flavoring, and other purposes besides dietary food and functional ingredients is another key driver for the global processed superfruits market growth.
However, high costs associated with the production, processing, and preservation of processed superfruits and a lack of consistency in terms of superfruits flavor is likely to pose challenges and restrict the growth of the global processed superfruits market over the forecast period.
"Consumers are increasingly inclined towards natural food products due to various health issues associated with artificial additives and ingredients in food processing,” commented a food and beverage analyst from the company. “This preference for natural food products globally is expected to fuel the demand for processed superfruits in the food and beverages industry."
The global processed superfruits market is segmented on the basis of Form (Liquid, Frozen, Powder, Canned) and Application (Food, Beverages, Cosmetics). The Powder form segment is anticipated to reach a market valuation of $49.42 billion by the end of 2026 and is likely to register a CAGR of 8% during the forecast period. The Liquid form segment is expected to account for 25.5% market share of the global processed superfruits market by the end of 2016. The Beverages application segment is estimated to be valued at $26.39 billion by the end of 2016. The Food application segment is expected to hold a market value share of 30.8% by the end of 2016.
The Latin America and APEJ (Asia Pacific excluding Japan) processed superfruits markets are expected to register high growth rates between 2016 and 2026 in terms of value. In terms of volume, the North America market is expected to reach 4,943,563 tons by the end of 2026, registering a volume CAGR of 4.7% during the forecast period. Latin America is anticipated to represent an absolute dollar opportunity of $224.5 million in 2016 over 2015. The APEJ region grew at a CAGR of 5.2% between 2015 and 2016, while Japan is anticipated to reach 867,546 tons in terms of volume by the end of 2026, witnessing a volume CAGR of 4.4% during the forecast period.