Sean Moloughney, Editor11.01.16
Once considered a niche market for bodybuilders and serious athletes, the sports nutrition market has broadened, appealing to consumers of all age groups and backgrounds who are interested in a range of activities, from crossfit and mud runs to yoga and walking.
Meanwhile, this expansion of the net that marketers can cast—across a broad “active nutrition” market—has opened the door for innovative and targeted products to thrive.
A report from Allied Market Research predicted the global sports nutrition market will reach $33.6 billion in revenue by 2020, registering a CAGR of 7% from 2015 to 2020. According to the report, athletes account for nearly 37% of global sales for sports nutrition products, followed by recreational users (27%).
In recent years, the market has witnessed emergence of lifestyle users, a new group of consumers who utilize nutrition products to boost stamina and enhance physical and mental performance. “They mostly use sports nutrition products as a beverage, meal replacement or healthy snack rather than using them for fulfilling sports or
Meanwhile, this expansion of the net that marketers can cast—across a broad “active nutrition” market—has opened the door for innovative and targeted products to thrive.
A report from Allied Market Research predicted the global sports nutrition market will reach $33.6 billion in revenue by 2020, registering a CAGR of 7% from 2015 to 2020. According to the report, athletes account for nearly 37% of global sales for sports nutrition products, followed by recreational users (27%).
In recent years, the market has witnessed emergence of lifestyle users, a new group of consumers who utilize nutrition products to boost stamina and enhance physical and mental performance. “They mostly use sports nutrition products as a beverage, meal replacement or healthy snack rather than using them for fulfilling sports or
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