06.21.16
MegaFood, Derry, NH, has launched two new B-vitamin formulations—Methyl B12 and Adult B-Centered. With over 30% of the population carrying one or more of the MTHFR gene abnormalities, Methyl B12 and Adult B-Centered were specifically designed for those who cannot metabolize unmethylated forms of B vitamins.
"An emerging wellness trend is the accessibility and acceptance of personalized medicine amongst health-conscious consumers. As a result, more people are informed about how their body metabolizes certain nutrients, such as vitamin B12, B6 and folate," said Stacey Gillespie, director of innovation at MegaFood. "It is estimated that 40% of the population lack an enzyme which is essential for converting B12 into the active methylated form. This means they cannot properly utilize certain forms of B vitamins and need to choose supplements that deliver methylated forms of B12 and folate."
In addition to offering methylated forms of B vitamins, MegaFood's new Methyl B12 and Adult B-Centered also include farm fresh whole foods from Stahlbush Island Farms and Lundberg Family Farms. "To make it easier for shoppers to choose the right B complex vitamin for them, we also updated our label to list the nutrient form plus the whole food we start with to make each one of our FoodState nutrients," says Gillespie.
Methyl B12 featuring Beet Root from Stahlbush Island Farms helps maintain already healthy levels of homocysteine; supports health of brain cells and nerve tissues; promotes formation of healthy blood cells; and supports heart health. It is available in an easy-to-swallow mini oval tablet
Adult B-Centered featuring organic brown rice from Lundberg Family Farms supports health of nervous system; promotes a sense of calm; and promotes energy and concentration.
MegaFood Methyl B12 and Adult B-Centered are soy-, dairy-, gluten-, GMO- and herbicide-free.
"An emerging wellness trend is the accessibility and acceptance of personalized medicine amongst health-conscious consumers. As a result, more people are informed about how their body metabolizes certain nutrients, such as vitamin B12, B6 and folate," said Stacey Gillespie, director of innovation at MegaFood. "It is estimated that 40% of the population lack an enzyme which is essential for converting B12 into the active methylated form. This means they cannot properly utilize certain forms of B vitamins and need to choose supplements that deliver methylated forms of B12 and folate."
In addition to offering methylated forms of B vitamins, MegaFood's new Methyl B12 and Adult B-Centered also include farm fresh whole foods from Stahlbush Island Farms and Lundberg Family Farms. "To make it easier for shoppers to choose the right B complex vitamin for them, we also updated our label to list the nutrient form plus the whole food we start with to make each one of our FoodState nutrients," says Gillespie.
Methyl B12 featuring Beet Root from Stahlbush Island Farms helps maintain already healthy levels of homocysteine; supports health of brain cells and nerve tissues; promotes formation of healthy blood cells; and supports heart health. It is available in an easy-to-swallow mini oval tablet
Adult B-Centered featuring organic brown rice from Lundberg Family Farms supports health of nervous system; promotes a sense of calm; and promotes energy and concentration.
MegaFood Methyl B12 and Adult B-Centered are soy-, dairy-, gluten-, GMO- and herbicide-free.
