Plant Power. Many factors are giving rise to the power of plants. Plant-based proteins are in-demand as more people begin to realize the nutritional, moral and environmental implications of overeating meat. Vegetables in general are also starring in many new products as manufacturers look to reduce the sugar content of their formulations while appealing to savory tastes.
Getting Personal. One size may fit some, but not most. Young Millennials often have very different needs and expectations for products compared to older Baby Boomers. Smaller niche brands have more tools at their disposal to target and interact with consumers thanks to social media and new technologies. As marketers approach different demographics more precisely, and with science offering new pathways connecting diet and health, the era of product personalization will continue to evolve.
Supplement Targets. The dietary supplement industry has a target on its back. Federal and state regulators are clearly taking aim. Criminals have profited by selling illegal products that masquerade as supplements for far too long. In order to ensure long-term health of the legitimate market, responsible companies will need to adapt and pursue meaningful changes—before new directives get handed down by those with less understanding of the dynamics at play. Take the simple steps now while building consensus around how to address larger challenges that confront the industry. Compromise when necessary for the sake of consumers, and your business.
Change Starts Now. Quality products, solid supply chains, transparent business practices and sustainable ingredients are all important elements to the nutraceutical industry’s integrity. This is not news. Beyond the basics, businesses and individuals have a huge opportunity, and I’d argue a responsibility, to help curb climate change. With nearly 200 countries reaching a historic climate agreement in Paris in December, what better time than now to invest in the future of the planet? Can you resolve to reduce your carbon footprint?