08.04.15
Charmaine Laine has joined TricorBraun, Oak Brook, IL, as marketing communications manager. She will report to Emily Bourdet, director of marketing.
In this role, Ms. Laine will be responsible for day-to-day management of TricorBraun’s digital and print marketing communications. She will participate in the strategic planning and development of long-range marketing campaigns. Additionally, she will assist with the development of TricorBraun’s media outreach and consumer research.
Ms. Laine comes to TricorBraun from the brand development agency Engage Creative and previously worked on the account team for SAP at iris Worldwide. She has more than 20 years of marketing communication management and writing experience with companies such as LiftMaster, CDK Global, Patten Industries and Malcolm Marketing Communications. She received both her bachelor’s degree in advertising and her master’s degree in journalism from Northern Illinois University.
“Charmaine’s extensive experience in strategic planning, brand development and integrated marketing will make her a valuable addition to our marketing team,” said Ms. Bourdet.
In this role, Ms. Laine will be responsible for day-to-day management of TricorBraun’s digital and print marketing communications. She will participate in the strategic planning and development of long-range marketing campaigns. Additionally, she will assist with the development of TricorBraun’s media outreach and consumer research.
Ms. Laine comes to TricorBraun from the brand development agency Engage Creative and previously worked on the account team for SAP at iris Worldwide. She has more than 20 years of marketing communication management and writing experience with companies such as LiftMaster, CDK Global, Patten Industries and Malcolm Marketing Communications. She received both her bachelor’s degree in advertising and her master’s degree in journalism from Northern Illinois University.
“Charmaine’s extensive experience in strategic planning, brand development and integrated marketing will make her a valuable addition to our marketing team,” said Ms. Bourdet.
