Andre Branch has joined NBTY as chief marketing officer, where he will lead consumer and customer marketing efforts, as well as focus on strategies to further build NBTY’s trusted and high-quality brands, including Nature’s Bounty, Sundown Naturals, Ester-C, Solgar and Osteo Bi-Flex. This will include developing the strategy, building brand and product roadmaps and developing a robust innovation pipeline that leverages consumer data, shopper insights and various media platforms. Mr. Branch brings more than 20 years of brand-building experience to the role from companies including Kraft Foods, Diageo and, most recently, L’Oreal.
Derek Bowen has been named senior vice president, general manager for vitamins, minerals, herbals and supplements (VMHS). Mr. Bowen, who joins NBTY from Coty Beauty U.S., will be responsible for developing and executing strategic growth plans for all of NBTY’s U.S. Nutrition VMHS brands, including Nature’s Bounty, Sundown Naturals, Osteo Bi-Flex and Ester-C, with full profit and loss accountability. As senior VP of marketing for Coty, Mr. Bowen was responsible for managing volume and profit for its U.S. cosmetic and fragrance portfolios. He has 20 years of experience in building and marketing well-known brands at strong consumer products companies such as Unilever, Sara Lee, Dial and P&G.
Bradley Charron was named senior vice president, general manager for sports & active nutrition. Mr. Charron will be responsible for developing and executing strategic growth plans for all the company’s sports & active nutrition brands, such as MET-Rx, Pure Protein, Body Fortress and Balance Bar, with full profit and loss accountability. He brings 15 years’ experience with him to NBTY, most recently with Chobani, where he served as their senior vice president of marketing. Prior to that, Mr. Charron held senior leadership positions with Under Armour, PepsiCo and Liz Claiborne.
Additionally, the company has promoted Jill Staib into a newly created position, vice president of strategic initiatives and private label. In this role she will focus on identifying and capturing value from both operational and market based opportunities and executing plans for NBTY’s private label business, among other things.
“NBTY’s portfolio of brands is among the most well-known and trusted in the industry, and we’re bringing in and promoting outstanding, experienced new talent that will drive our growth to the next level” said Brian Wynne, president, NBTY Americas and CEO, U.S. Nutrition. “These changes inject fresh thinking and perspective into the company while complementing our existing team of passionate and driven leaders.”