The straws, manufactured by BioGaia’s subsidiary, CapAble, will have 1 billion CFU of GanedenBC30 (Bacillus coagulans GBI-30, 6086) and can be applied to Tetra Pak and other shelf stable beverage containers. The companies believe this innovation could impact the growing Children’s Beverage Market.
“We are thrilled to be working with the team at CapAble and to have entered into this exclusive agreement,” commented Michael Bush, Ganeden’s Senior vice president. “Beverage manufacturers around the globe are asking for solutions to incorporate our patented probiotic into shelf stable beverages and the use of the GanedenBC30 LifeTop Straw enables integration into shelf stable beverages of all types.”
“We are excited about this collaboration with Ganeden Biotech, a perfect partner to successfully bring the attractive combination LifeTop Straw and GanedenBC30 to market,” says Staffan Palsson, CEO of CapAble AB. “It is a milestone for us since this is the first agreement for CapAble for the LifeTop Straw.”
Each straw delivers a full day’s supply of GanedenBC30 probiotics by simply inserting the straw into a beverage container or drink. “Kids won’t balk at the flavorless probiotic and the straws look just like all the others,” Mr. Bush explained.
For more information: www.ganedenbiotech.com