CRNF said the 3-year extension demonstrates the organization’s desire to work toward a dietary supplement industry that is 100% compliant with truthful and accurate advertising. The program, first launched in 2006 and supported through a series of multi-year grants, serves as the trade association’s cornerstone of self-regulatory initiatives.
The active ad-monitoring and peer-to-peer process conducted by the NAD encourages cooperation and allows companies a chance to change non-compliant behavior voluntarily, before facing consequences from the FTC and other law enforcement agencies. Each monitoring case or challenge results in a written decision explaining the review and, if changes are needed, providing advertisers with instruction and guidance for future advertising. The NAD program has completed more than 200 advertising challenges as of June.