Sean Moloughney, Editor 10.01.14
Just as technological innovation has helped improve product formulas and formats, advances in packaging, production, laboratory and inspection equipment are helping companies deliver top quality wellness products.
From a consumer point of view, packaging often presents a product’s first impression. The type of packaging a company will choose often depends on the dosage form (e.g., powder, tablet, liquid, gummy, etc.), noted Marny Bielefeldt, director of marketing, Alpha Packaging, Bethpage, NY, which manufactures plastic bottles and jars ranging in size from one ounce to two gallons for solid and gummy forms of vitamins and minerals, liquid energy shots, powdered protein products and other dietary supplements.
Picking the Right Package
Ms. Bielefeldt offered some perspective on issues to consider when companies are choosing the packaging type that fits their product best.
“How will it be dispensed, and has a specific closure been selected? Does the bottle need to be squeezable, or should it be rigid? All of these affect the selection of the packaging material, and that is why most o
From a consumer point of view, packaging often presents a product’s first impression. The type of packaging a company will choose often depends on the dosage form (e.g., powder, tablet, liquid, gummy, etc.), noted Marny Bielefeldt, director of marketing, Alpha Packaging, Bethpage, NY, which manufactures plastic bottles and jars ranging in size from one ounce to two gallons for solid and gummy forms of vitamins and minerals, liquid energy shots, powdered protein products and other dietary supplements.
Picking the Right Package
Ms. Bielefeldt offered some perspective on issues to consider when companies are choosing the packaging type that fits their product best.
“How will it be dispensed, and has a specific closure been selected? Does the bottle need to be squeezable, or should it be rigid? All of these affect the selection of the packaging material, and that is why most o
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