Respondents identified the following issues as the top three important health and nutrition issues facing American children: instilling healthy eating habits (73%, up 10% from 2013); reducing childhood obesity (71%, up 12% from 2013); and increasing consumption of fruits and vegetables (67%, up 10% from 2013).
As diet becomes an increasingly strong concern, 91% of consumers consider nutrition important when grocery shopping. “All kids need a healthy, nutritious diet and that’s where soy fits in because it is one of the most nutrient-rich foods in our food supply,” said Amy Hendel, R-PA. “I think soy is so great for kids because it’s so versatile, so nutritious and also economical.” In fact, the study found that more than 90% of respondents reported no negative associations between soy and children’s health.
In addition to the data on children, the study found that 74% of consumers rate soy products to be “somewhat healthy” or “very healthy,” and 31% used soy foods or beverages once a week or more. “High protein” topped the list of health benefits associated with soy. In addition, 63% reported they would be willing to pay more for healthier options; 45% seek out food products specifically because they contain soy; and soy products are consumed most often at dinner (39%), followed by breakfast (34%), lunch (24%) and other times during the day.
Consumers also have a keen interest in the healthfulness of fats and oils. The majority recognized omega-3 fats as “healthy” and trans fats as “unhealthy.”