IFIC Foundation President & CEO David Schmidt and Executive Director Kimberly Reed also submitted written comments to H.E. Dr. John W. Ashe, president of the 68th session of the UN General Assembly as input and lessons learned for the High-level Meeting of the UN General Assembly on July 10–11 that focused on a comprehensive review and assessment of the progress achieved since 2011 in the prevention and control of NCDs.
“The IFIC Foundation is committed to supporting national efforts to address NCDs and enhancing international cooperation for NCDs,” Ms. Reed said. “We want to remind the UN, WHO, Member States and other stakeholders that simple, science-based, behavior-focused communication messages on nutrition and health are an effective and affordable way to help consumers reduce risk factors associated with NCDs. This cost-effective approach can be easily tailored for different audiences based on location and need, and, therefore, should be a simple, yet important, intervention that every country could consider.”