12.30.13
The U. S. Food and Drug Administration (FDA) has issued a No Objection letter for the use of PureCircle Rebaudioside M (Reb M) as a general purpose sweetener for foods and beverages in the U.S. According to the company, high-purity Reb M (also known as Reb X) has a closer taste to table sugar than previous stevia ingredients, allowing for deeper calorie reductions in food and beverage products, particularly those that have higher levels of sweetness.
The discovery and development of Reb M resulted from a previously announced joint development and five-year supply agreement with The Coca-Cola Company. Together the companies are seeking global intellectual property coverage for the ingredient.
The clean, sugar-like sweetness of high-purity Reb M is appealing to consumers seeking naturally sweetened food and beverage formulations with few to no calories. Its commercialization will play an important role in extending PureCircle’s breakthrough Stevia 3.0 innovation, which optimizes taste in stevia-sweetened foods and beverages.
The discovery and development of Reb M resulted from a previously announced joint development and five-year supply agreement with The Coca-Cola Company. Together the companies are seeking global intellectual property coverage for the ingredient.
The clean, sugar-like sweetness of high-purity Reb M is appealing to consumers seeking naturally sweetened food and beverage formulations with few to no calories. Its commercialization will play an important role in extending PureCircle’s breakthrough Stevia 3.0 innovation, which optimizes taste in stevia-sweetened foods and beverages.
