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    Bio-Botanica Appoints Director of New Business Development

    ...

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    Bio-Botanica, Hauppauge, NY, has appointed Christina Goetjen, director, New Business Development for Food, Beverage and Flavor divisions. She previously served as manager of new business development for the company.

    Ms. Goetjen began her career as a territory manager in New York City for Sandoz (now Novartis) before moving to The Peer Group, a promotional agency providing sales and marketing services.

    She developed strategic solutions for brand teams and became fluent in industry practices and policies while serving as vice president, Client Service. She gained experience in all aspects of product life cycle from pre-launch, at-launch and post launch phases working at Forest Laboratories with products such as Lexapro, Campral and Celexa.

    Bio-Botanica is a family-owned and operated company, specializing in botanicals for 40 years. It is a leading manufacturer of 500+ quality botanical extracts for the cosmetic, pharmaceutical and nutraceutical industries.  
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