Sean Moloughney, Editor01.02.14
10. New Rules: The Food Safety Modernization Act (FSMA) could significantly impact how many companies in the nutraceuticals industry do business. As the agency moves forward in developing and implementing a Final Rule, it’s critical to understand what this will mean for you.
9. (Un)Natural: FDA hasn’t developed a definition of “natural,” and a proliferation of lawsuits alleging false advertising of products with “all-natural” claims has compelled many companies to reformulate.
8. Non-GMO: Despite the failure of state ballot initiatives in California and Washington, consumer demand for non-GMO products continues to gain momentum. Suppliers need to get ahead of this trend.
7. Congressional Turnover: With the impending retirement of Congressional allies like Sen. Tom Harkin and Sen. Orrin Hatch, the dietary supplement industry will need to continue educating and informing Capitol Hill about the value of supplements—from both public health and economic standpoints. Otherwise, more restrictive regulations could be in the forecast.
6. Claims Enforcement: Product claims are under increased scrutiny in the U.S. For example, FDA considers many inflammation claims to be disease claims that are not permitted under the law. Expect tougher enforcement to continue.
5. Value of Science: With increased attention among federal enforcement authorities in the U.S., and a restrictive health claims system in Europe, more companies will realize the value of investing in science early in the product development process. It pays to have proof.
4. Quality Headlines: Economically motivated adulteration of dietary supplements continues to be a black eye for the industry that endangers the health of consumers. More headlines will mean less confidence. Quality continues to be of critical importance.
3. Emerging Economies: Brazil, China, India, Mexico and Turkey will be among the fastest growing consumers and producers of nutraceutical ingredients worldwide, according to The Freedonia Group. In 2017, China alone will absorb almost 14% of the value of global nutraceutical ingredient demand and will account for nearly 19% of the value of related world shipments.
2. Sustainable Supply Chains: Sustainability remains an important consideration for discerning consumers. Brands and products that can communicate and prove a story of sustainability may gain an edge. Waste-streams should be reevaluated.
1. Personalized & Preventive Medicine: Advancements in science and technology have made personalized medicine and tailored nutraceutical formulae a thing of the present—not just the future—especially with the growth and development of the medical foods market. Meanwhile, the value of preventive medicine can’t be overstated, as healthcare costs remain unmanageable.
9. (Un)Natural: FDA hasn’t developed a definition of “natural,” and a proliferation of lawsuits alleging false advertising of products with “all-natural” claims has compelled many companies to reformulate.
8. Non-GMO: Despite the failure of state ballot initiatives in California and Washington, consumer demand for non-GMO products continues to gain momentum. Suppliers need to get ahead of this trend.
7. Congressional Turnover: With the impending retirement of Congressional allies like Sen. Tom Harkin and Sen. Orrin Hatch, the dietary supplement industry will need to continue educating and informing Capitol Hill about the value of supplements—from both public health and economic standpoints. Otherwise, more restrictive regulations could be in the forecast.
6. Claims Enforcement: Product claims are under increased scrutiny in the U.S. For example, FDA considers many inflammation claims to be disease claims that are not permitted under the law. Expect tougher enforcement to continue.
5. Value of Science: With increased attention among federal enforcement authorities in the U.S., and a restrictive health claims system in Europe, more companies will realize the value of investing in science early in the product development process. It pays to have proof.
4. Quality Headlines: Economically motivated adulteration of dietary supplements continues to be a black eye for the industry that endangers the health of consumers. More headlines will mean less confidence. Quality continues to be of critical importance.
3. Emerging Economies: Brazil, China, India, Mexico and Turkey will be among the fastest growing consumers and producers of nutraceutical ingredients worldwide, according to The Freedonia Group. In 2017, China alone will absorb almost 14% of the value of global nutraceutical ingredient demand and will account for nearly 19% of the value of related world shipments.
2. Sustainable Supply Chains: Sustainability remains an important consideration for discerning consumers. Brands and products that can communicate and prove a story of sustainability may gain an edge. Waste-streams should be reevaluated.
1. Personalized & Preventive Medicine: Advancements in science and technology have made personalized medicine and tailored nutraceutical formulae a thing of the present—not just the future—especially with the growth and development of the medical foods market. Meanwhile, the value of preventive medicine can’t be overstated, as healthcare costs remain unmanageable.
